The Evolution of Vari and Rebranding Workspace Innovation

 

On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann.

Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers worldwide, and products found in 98 percent of Fortune 500 companies.

The trio touched on a variety of topics, leveraging McCann’s insights on modern workplace layouts, the ever-evolving workforce, corporate rebranding and more.

Fulfilling Vari’s vision to change the face of the modern workplace with workspace innovation, McCann said it begins with a thorough look at the workforce itself.

“When you think about it, you’ve almost got four generations that are working inside of corporate America,” McCann said. “You’ve got all these CEOs out there trying to recruit and retain amazing talent. They don’t want to alienate that generation of workers that’s got all this incredible knowledge, but (they need to recruit) the next generation of workers that’s coming in.”

How do you create workspaces that work?

To address a variety of needs, McCann said Vari works with companies to create workspaces that act as canvases, ready to mold and shift to accommodate a vibrant, learning workforce while providing for the needs of every employee.

Bringing thought leadership to your morning routine, MarketScale Mornings keeps you informed with industry experts on the newest trends, events and beyond in B2B. Watch previous episodes here.

Follow us on social media for the latest updates in B2B!

Image

Latest

hybrid work
The Future of Hybrid Work: How Airtame and Jabra Are Simplifying Meeting Room Experiences with Next-Gen Tech
April 16, 2025

As organizations across the globe accelerate return-to-office initiatives, the demand for seamless hybrid work experiences has surged. According to Jabra, the shortage of small, agile meeting spaces is one of the biggest barriers to effective collaboration today. Employees expect technology that just works—without delays, glitches, or limitations—especially in compact huddle rooms where BYOD (bring…

Read More
career-connected learning
TGR Foundation Scales Career-Connected Learning With Measurable Impact
April 16, 2025

As schools increasingly prioritize not just academic success but also real-world readiness, the call for career-connected learning has never been louder. With over 10% of future job growth projected in STEM fields, education systems are reimagining how to expose students, especially from under-resourced communities, to meaningful career pathways early on. So, how can schools…

Read More
Global Health Staffing: Beyond Ethical Recruitment
Global Health Staffing: Beyond Ethical Recruitment
April 16, 2025

In this episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing Officer of TruMerit, welcomes Earl Dalton, MHA, MSL, BSN, NEA-BC, Chief Clinical Officer & VP of Clinical Services at Health Carousel, for a powerful conversation on building a more ethical, sustainable future for global healthcare staffing. Earl shares…

Read More
Holistic education
Just Thinking… About the Role of Marketing, Advocacy & Storytelling in Holistic Education
April 15, 2025

As schools increasingly prioritize holistic education, the conversation around whole-child development is gaining momentum. A national survey by the American Institutes for Research reveals that while a large majority of teachers support whole-child approaches, many still need additional guidance and resources to implement them effectively. This gap between belief and practice raises important questions about how best to…

Read More