On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann.

Vari, formerly Varidesk until a rebranding earlier this week, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers worldwide, and products found in 98 percent of Fortune 500 companies.

The trio touched on a variety of topics, leveraging McCann’s insights on modern workplace layouts, the ever-evolving workforce, corporate rebranding and more.

Fulfilling Vari’s vision to change the face of the modern workplace with workspace innovation, McCann said it begins with a thorough look at the workforce itself.

“When you think about it, you’ve almost got four generations that are working inside of corporate America,” McCann said. “You’ve got all these CEOs out there trying to recruit and retain amazing talent. They don’t want to alienate that generation of workers that’s got all this incredible knowledge, but (they need to recruit) the next generation of workers that’s coming in.”

How do you create workspaces that work?

To address a variety of needs, McCann said Vari works with companies to create workspaces that act as canvases, ready to mold and shift to accommodate a vibrant, learning workforce while providing for the needs of every employee.

Bringing thought leadership to your morning routine, MarketScale Mornings keeps you informed with industry experts on the newest trends, events and beyond in B2B. Watch previous episodes here.