Articles by tag: rebranding
In the dynamic world of optics and photonics, change is not just inevitable—it’s crucial for growth and evolution. This reality became increasingly clear for ZYGO, a company that has been an industry cornerstone for half a century. The need to refresh and bring their brand back to the forefront emerged as a significant challenge, especially […]
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SC Season 2
The Monumental Challenge of Rebranding a Sports Team
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures. […]
Architecture & Design
The Evolution of Vari and Rebranding Workspace Innovation
On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers […]
Podcasts
A Powerful Approach to Rebranding and Showcasing in Pro AV
When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one […]
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Minimising Waste, Maximising Reusability of Returned Items: Streamlining the Returns Process with Two Boxes
As ecommerce continues to dominate retail, the efficiency of handling returns becomes crucial for customer satisfaction and operational sustainability. The return rates for online purchases are significantly higher than those for brick-and-mortar stores, underscoring a major challenge for online retailers. In this environment, investing in technology to streamline the returns process is essential for […]
The Surge of Smart Lockers is All Thanks to the Rise of Ecommerce
Ecommerce is growing exponentially and companies are constantly seeking innovative solutions to streamline operations and reduce losses. Enter smart lockers, which have emerged as a transformative technology in this context, offering secure and efficient management of packages, documents, and other assets. How can smart lockers specifically enhance company operations and what makes them an […]
Paris Olympics Could Transform European Travel for Non-Olympic Tourists
As the Paris Olympics draw near, the excitement is palpable not just for the sports enthusiasts but also for the travel and hospitality sectors all across Europe. The major sporting event promises a significant influx of visitors, not only to France but to neighboring countries as well, poised to experience a surge in tourism. […]
Video Monitoring for Public Safety is Now in a Predictive Era
The landscape of public safety has been transformed by technological advancements in recent years, especially video monitoring. Once a mere tool for after-the-fact investigation, these systems are increasingly playing a proactive role in crime prevention and safety management. This shift is driven by significant enhancements in video analytics and AI, changing the fundamental approach […]