Articles by tag: rebranding
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BattleBots Team “Valkyrie”
Michelle Dawn Mooney talks with BattleBots Team “Valkyrie” on how what they do contributes to the STEM community. Most people would agree that robots are cool. While often seen only in science fiction, robotics is a real job for people in the STEM (Science, technology, engineering, and mathematics) community. In addition, it is not all […]
HAI Robotics at Automate 2023
Brian Reinhart talks about the Automate 2023 conference in Detroit, MI. Brian Reinhart, VP of Sales, Solutions, Marketing at HAI Robotics shares what he is most looking forward to at Automate 2023 in Detroit.
MHI 2023 Innovation Award Winner: HAI Robotics
Video highlighting HAI Robotics’ Autonomous Case-Handling Robot, which won MHI’s 2023 Best Innovation of an Existing Product Award HAI Robotics, a leading company in the material handling and supply chain industry, has been awarded the prestigious 2023 MHI Innovation Award for the Best Innovation of an Existing Product. The MHI Innovation Award aims to showcase […]
The Monumental Challenge of Rebranding a Sports Team
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures. […]
The Evolution of Vari and Rebranding Workspace Innovation
On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers […]
A Powerful Approach to Rebranding and Showcasing in Pro AV
When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one […]