Articles by tag: rebranding

Shaping the Future of Optics and Photonics: ZYGO Unveils Bold Rebranding Signifying Commitment to Innovation and Customer Success

Optics and Photonics

In the dynamic world of optics and photonics, change is not just inevitable—it’s crucial for growth and evolution. This reality became increasingly clear for ZYGO, a company that has been an industry cornerstone for half a century. The need to refresh and bring their brand back to the forefront emerged as a significant challenge, especially […]

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Latest

SC Season 2
The Monumental Challenge of Rebranding a Sports Team

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures. […]

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Architecture & Design
The Evolution of Vari and Rebranding Workspace Innovation

On this episode of MarketScale Mornings, hosts Tyler Kern and Daniel Litwin were joined by Vari CEO Jason McCann. Vari, formerly Varidesk until a rebranding earlier this year, is a workspace innovation company based in Dallas, Texas. The company’s mission is to create workspaces that elevate people, and Vari boasts 350 employees, millions of customers […]

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Podcasts
A Powerful Approach to Rebranding and Showcasing in Pro AV

When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one […]

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Latest

data migration
Data Experts to the Rescue! Syniti Navigates Your Utility’s Data Migration Maze with Ease
March 19, 2024

In the rapidly evolving utilities industry, the transition towards modern and efficient data management systems is fraught with challenges, yet essential for scalability and sustainability. As companies strive for modernization, data migration emerges as a critical yet complex task, highlighted by the risk of data loss, the need for stakeholder engagement, and the potential […]

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operational technology
Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology
March 18, 2024

The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]

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Chad Newtown of Osmose Utilities Services on utility infrastructure
Creating and Preserving Resilience is Priority for Utility Infrastructure
March 18, 2024

Growing conversations surrounding climate change have also intensified discussions on the frequency and severity of weather-related disasters, and the resilience of utility infrastructures, particularly power grids. As a result, examining the dynamic world of utility infrastructure is increasingly pertinent. This urgency to bolster the structural integrity of the electrical grid cannot be overstated since […]

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Al Purves discusses RenewAire BACNet Fan Controller
BACNet Fan Controller Helps Simplify Ventilation for Building Management
March 18, 2024

The importance of efficient and reliable ventilation systems cannot be overstated as it pertains to smart building management. But as buildings become more intelligent, integrating various systems to work in harmony has become both a challenge and a necessity. This is particularly true for systems that directly impact air quality and energy use.  RenewAire’s […]

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