Dig Your Heels In: A Working Woman’s Series with Jolene Delisle

A captivating story is often vital in building a successful business. Jolene Delisle, Founder and Head Creative at The Working Assembly, a branding and creative industry for clients at various life stages, recognized the need for brands to refine, synthesize, and market themselves throughout their life cycles using storytelling. Delisle sits down with host Gabrielle Bejarano to remark on her journey as a woman founder in the branding industry.

“Advertising was really the place where storytellers go,” remarked Delisle, noting that her time in advertising helped push her to find her LLC and start consulting one-on-one with other female founders.

During the “silicon-alley” movement in NYC, which saw the rise of many start-ups, “There were a lot of female founders coming out who didn’t necessarily have that support or that infrastructure of a branding agency, they couldn’t really fully support that financially. And so, I was able to kind of consult with some of those founders and work with them directly and I realized it was so positive, such a positive experience,” said Delisle.

While pregnant with her daughter, Delisle made The Working Assembly a full-time gig.

Delisle wanted to make sure her company could reach and support the smaller start-ups and clients, “We’re able to really support our clients in a way that feels agile, it feels, you know, not rigid, we’re really augmenting to them and their process and their team. But we’re also able to supply a lot of diversity of thought.”

The Working Assembly brought a new outlook to the industry, “So I thought: How cool would it be if we had a branding agency that could, you know, at least help with the initial launch and campaign aspects?…” remarked Delisle.

With the most recent data from Zippia showing nearly 64% of men are Creative Directors while only 35% are women, Delisle noted that her workers do interact with her a bit differently than her male counterpart, but, “It’s just something that we, as a society, are starting to really kind of reconcile and understand now…”

Follow us on social media for the latest updates in B2B!

Image

Latest

sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

Read More
democratize
AI in Education Can Democratize Expertise—But Only If Systems Evolve
May 14, 2025

As artificial intelligence becomes increasingly embedded in our everyday lives, AI and education are becoming more tightly intertwined. Many teachers and students are experimenting with AI in education, from personalized tutoring tools to automated lesson planning. While traditional edtech tools struggled to deliver on the promise of personalized learning, today’s generative AI appears poised to…

Read More
future of fiber
The Future of Fiber: Strategies and Collaboration
May 14, 2025

As next-generation broadband continues to transform digital experiences across the U.S., Internet Service Providers (ISPs) are reshaping how we think about infrastructure, speed, and scalability. The industry is no longer just about faster speeds—it’s about smarter service, tailored rollouts, and future-ready networks that can meet the evolving needs of homes, businesses, and communities. In this…

Read More