How IBM and Hughes Are Powering the Future of QSR Connectivity & Fast Food Tech
Quick service restaurants (QSRs) are under increasing pressure to enhance speed, efficiency, and customer experience—all while managing a growing network of digital systems. From AI-powered ordering kiosks to real-time kitchen automation, modern QSRs are more connected than ever. The restaurant AI market was valued at $9.68 billion in 2024, and expected to reach $49 billion within five years.
However, this digital transformation brings the challenge of maintaining seamless, secure, and high-speed QSR connectivity across multiple platforms and devices. A stable and intelligent network infrastructure is no longer optional; it’s a competitive necessity. Technology giants like IBM and Hughes are at the forefront of this transformation, providing the connectivity, AI, and cybersecurity solutions that QSRs need to thrive.
Welcome to Experts Talk. In this episode, Daniel Litwin, the voice of B2B, sits down with Carl Udler, Senior Marketing Director at Hughes, to explore the crucial role of enterprise connectivity in modern QSR operations. From proactive monitoring to AI-driven analytics, Udler breaks down how Hughes is helping QSRs stay competitive in an increasingly digital world.
The main topics of conversation…
- The Backbone of QSR Tech: QSR connectivity now powers everything from digital menu boards to automated drive-thru ordering and smart kitchen monitoring systems.
- Balancing Speed & Security: As third-party integrations with platforms like DoorDash and Uber Eats grow, QSRs must navigate the fine line between seamless transactions and maintaining PCI compliance.
- AI and Predictive Analytics: QSRs leveraging AI-powered network monitoring are reducing downtime and optimizing customer experiences like never before.
Carl Udler is a senior marketing and operations leader with over 25 years of experience in enterprise connectivity, specializing in the QSR, retail, and financial services industries. At Hughes, he has played a key role in driving market expansion, overseeing $110M in revenue strategies, and integrating AI-powered network solutions for major brands like Taco Bell, KFC, and ExxonMobil. His expertise in cybersecurity, IoT, and managed services has helped businesses enhance operational efficiency, customer engagement, and digital transformation.
Article written by MarketScale.
