What We Expect to See Today When We Enter a Space
Have you ever considered what your unspoken expectations when you enter a new space, whether it’s a hospital, a corporate office, or a campus building? When you walk into the lobby of a hospital, for example, and don't see an LED or LCD video display, you might be worried about the facility’s overall commitment to investing in technology.
“If I’ve got an interactive kiosk for wayfinding digital screens throughout that are educating me about the facility, about the staff, about what kinds of service you’re offering,” explains Jason Young, Senior Channel Technical Manager at Samsung, “I’ve got a much better feeling about that hospital.”
Without these digital tools to communicate that the hospital is up-to-date as far as technology goes, you’d start to ask some questions: What do they have in the operating room? What is their testing equipment like? First impressions are so critical, and we form snap judgements based on visual cues. If you were going in to have a life-threatening procedure and didn't see digital wayfinding tools upon entering an unfamiliar environment, you’d be worried – even if only in the back of your mind – about the overall level of that hospital: If the lobby is outdated, what else is outdated?
These snap judgements are not just happening in healthcare. When you walk into corporate lobby and it’s boring or outdated, you immediately step back, saying to yourself, I thought this was a Fortune 100 company? If the lobby lacks technology, you aren't impressed because digital information has become the standard. “We carry super computers around in our pockets,” Young ads. “so, when we walk into a new space, we expect to see digital content.”