A Future of Meat without Animals? It’s Closer than You Think.

April 20, 2021
Barbara Castiglia

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

 

Paul Shapiro is not your average entrepreneur. He is the author of Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and The World and the CEO of The Better Meat Co. These projects stem from his passion for food sustainability. He talked with host Barbara Castiglia on this episode of The Main Course.

“I grew up with a love of animals,” Shapiro said. “I’ve always felt, We, human beings, treat animals in ways that are pretty deplorable.”

In addition to his love for animals, he noted that future generations would be taken back by the way we treat animals, especially the animals that end up on our plates for consumption. “They’re going to be pretty shocked,” he said.

Shapiro has spent a lot of his life trying to figure out ways to improve our coexistence with animals. He worked for years trying to get laws passed that improved the life of a farm animal. One example was getting egg-laying chickens out of the small cages where they laid eggs.

“About five or six years ago, I started wondering if technology would do even more,” Shapiro said, “to help improve the treatment of animals, besides trying to persuade people what we are doing is wrong.” He elaborated that the United States was once a whaling nation, but now we care about them. It happened because we no longer needed their resources.

It led him down the path of clean meat, without the downside of raising farm animals, so people can still have the same food without the cruelty.

A New Episode is Served Up Every Tuesday and Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

fast food value meals
View episode

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

FBD products
View episode

FBD products are making a difference in quick service restaurants. Amidst escalating costs and demands for customization in the food service industry, the popularity of frozen beverages continues to rise across all demographic groups. To meet these challenges, FBD offers innovative, practical solutions. Our advanced bag-in-box machines simplify preparation and reduce labor costs, assisting…

Regenerative agriculture
View episode

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…