As Buyers Embrace Organic Foods, Producers Can Learn from Millennia-Old Methods for Operating a Sustainable Business


As climate concerns continue to rise, customers are relying more and more on sustainable, organic products. According to a report out of the WWF, searches for sustainable goods rose by 71% between 2016 and 2021 in high-income countries like the United States, Germany and Canada, but also among developing economies like Ecuador and Indonesia. Another survey from Nielsen IQ found that consumers were willing to pay extra for organic, natural goods. So, this much has been made clear: The importance of operating a sustainable business can no longer be avoided or, in the worst cases, undermined.

Today’s buyers are driven by concerns for the environment — and their own health; they want to purchase organic, plant-based goods. In fact, sales of organic food products exceeded a whopping $57 billion between 2020 and 2021. By definition, this meant manufacturers took care not to produce food using harmful products like synthetic fertilizers and pesticides.

Denis Kaser, the International Head of Marketing at Le Gruyère AOP, which recently won first place for its artisanal cheese at the World Cheese Awards in Wales, tells us why operating a sustainable business is important for both the consumer and the environment, and why the best legacy practices die hard for a reason.

Denis’ Thoughts:

“Sustainability is nothing new for us. Switzerland, with Le Gruyère AOP, is a country of green pastures. We like to go there for walks and our cows call it home. In order to produce Le Gruyère AOP in an earth-friendly practice, since 1115, only raw milk [has been] used. It’s very vital and there is no silage or animal feed used, which made it durable. Our cows move freely, that improves their life. Feed is produced directly on the farm. This reduces transportation and CO2 emissions. Responsible production of Le Gruyère AOP goes hand in hand, of course, with respecting consumer health, too, as such, Le Gruyère AOP cheesemakers are not using any additives, preservatives, and flavor enhancers. We’re proud to put the herd first in our daily human work. We feed our cows with high quality foods that come directly from the ground and maintain production standards that allow us to feel good about [what we are] sharing with our buyers, consumer, and the global community.”

Follow us on social media for the latest updates in B2B!


Rugged Edge Computing
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
March 31, 2023

At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud […]

Read More
DTC brands
DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
March 31, 2023

Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success […]

Read More
Voice AI
Voice AI: Changing the Sound of Restaurants and Transforming the Ordering Experience
March 31, 2023

Takeout and delivery are as much the fabric of restaurants today as a room full of diners. During the pandemic, many restaurants may not have made it out the other side without takeout and delivery services. Still, staffing shortages are a significant issue for most restaurants after the pandemic. Finding the balance between handling orders […]

Read More