Budweiser’s Non-Alcoholic Beer Reflects New Growth and Rising Demand: Business Casual

Daniel Litwin
Jul 31, 2020
Learn more
alcohol Beer Beverage Bud Zero Budweiser Business Casual Daniel Litwin Podcast Dwayne Wade low-calorie non-alcoholic seltzer Tyler Kern Podcast

Powered by RedCircle

Hard seltzer rocked the beer industry. Now, a new beverage trend is on the rise—non-alcoholic low-calorie beer.

Pro athletes are pushing the product as a healthier way to stay social. Dwayne Wade spearheads Budweiser’s launch of Bud Zero, a 50 calorie no sugar, no alcohol beer. But the market for low calorie, non-alcoholic beer extends beyond just athletes looking to stay trim and fit. This product welcomes anyone into the social culture where beer is consumed, including those who don’t drink alcohol.

Business Casual hosts Daniel Litwin and Tyler Kern consider the marketing and production logistics needed to make this product take off.

  1. Sales of non-alcoholic beer this year rose 40% in dollars.
  2. Non-alcoholic beer fosters inclusion and marks a shift in consumer demand.
  3. Non-alcoholic beer appeals to healthy athletes as well as sober socializers.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

ochsner health
Charlotte Piper with Ochsner Health
April 15, 2025

Charlotte Piper, Assistant Vice President of Ochsner Ventures, joins Panda Perspectives to explore how Ochsner Health is leveraging innovation, strategic investment, and deep collaboration to drive real change in healthcare. With a mission to create new value—financial and operational—for the health system, Charlotte shares how her team works across partnerships, internal ventures, and digital transformation…

Read More
dartmouth health
Sam Shields with Dartmouth Health
April 15, 2025

Sam Shields, System VP of Strategy and Regional Operations at Dartmouth Health, joins Panda Perspectives to discuss how the academic health system is navigating digital transformation in a rural setting. With a recently completed strategic plan, Dartmouth is focused on enhancing care for its aging population through innovative models, AI governance, and robust telehealth infrastructure….

Read More
retention
Hiring for Values, Investing in Mentorship, and Leveraging Tech Boosts Retention and Workforce Stability in the HVAC Industry
April 15, 2025

The HVAC (Heating, Ventilation, and Air Conditioning) industry is experiencing significant growth, with the U.S. market projected to reach over $32 billion in 2024 and expand at a compound annual growth rate (CAGR) of 7.4% between 2024 and 2030. This expansion is driven by increasing demand for energy-efficient systems, advancements in smart technologies, and…

Read More
hyro
Michael Blumenthal with Hyro
April 15, 2025

Michael Blumenthal from Hyro joins the ViVE show floor to discuss the emerging role of AI in healthcare. She highlights how Hyro is not just talking about AI’s potential but is actively deploying it with healthcare organizations, delivering impactful results. Michael emphasizes Hyro’s success in integrating deeply into the healthcare community, focusing solely on healthcare’s…

Read More
Related
Experts Talk graphic, Carl Udler on QSR connectivity
Software & Technology
How Hughes is Powering the Future of QSR Connectivity & Fast Food Tech
March 14, 2025
77X Frozen Cocktail Series
Healthcare
Benefits of the 77X Frozen Cocktail Series
July 31, 2024

The frozen beverage market is booming globally, but many businesses face challenges in serving frozen cocktails due to traditional equipment’s inefficiencies. The 77X Frozen Cocktail Series from FBD addresses these challenges and provides a seamless business solution. This advanced system eliminates product inconsistency and waste through its closed, sealed design and bag-in-box technology, ensuring…

Read More
fast food value meals
Healthcare
Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?
July 25, 2024

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

Read More