Budweiser’s Non-Alcoholic Beer Reflects New Growth and Rising Demand: Business Casual

Powered by RedCircle

Hard seltzer rocked the beer industry. Now, a new beverage trend is on the rise—non-alcoholic low-calorie beer.

Pro athletes are pushing the product as a healthier way to stay social. Dwayne Wade spearheads Budweiser’s launch of Bud Zero, a 50 calorie no sugar, no alcohol beer. But the market for low calorie, non-alcoholic beer extends beyond just athletes looking to stay trim and fit. This product welcomes anyone into the social culture where beer is consumed, including those who don’t drink alcohol.

Business Casual hosts Daniel Litwin and Tyler Kern consider the marketing and production logistics needed to make this product take off.

  1. Sales of non-alcoholic beer this year rose 40% in dollars.
  2. Non-alcoholic beer fosters inclusion and marks a shift in consumer demand.
  3. Non-alcoholic beer appeals to healthy athletes as well as sober socializers.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

agent model
W2 or Agent Model: What Freight Brokers Need to Know Before Making the Jump
July 22, 2025

The freight logistics industry is undergoing a quiet transformation. With financial instability affecting brokerages and shifting commission structures prompting sales talent to explore new paths, the “agent model” — a 1099 contractor framework for freight brokers — is seeing renewed attention. As more logistics professionals seek greater flexibility, ownership, and earnings potential, understanding the…

Read More
HVAC
The Next Era of Workplace Safety Demands Stronger Leadership & Higher Safety Standards
July 22, 2025

Workplace safety is no longer just about meeting regulatory requirements—it’s about fostering a proactive culture of risk management and innovation. With ongoing discussions around the future of OSHA and the rise of AI-driven safety solutions, industries are reevaluating their approach to keeping workers safe. According to the National Safety Council (NSC), workplace fatalities have…

Read More
HealthTech Arkansas
HealthTech Arkansas: The Accelerator Getting MedTech Innovations Straight Into Clinics
July 22, 2025

The accelerator model is undergoing a transformation, and at the center of this change is HealthTech Arkansas, a powerful program that’s redefining the traditional approach by guaranteeing clinical pilots for healthcare startups. As the healthcare system faces a mounting burden from chronic disease (cardiovascular-related costs alone are projected to reach a staggering $1.8 trillion…

Read More
purpose-driven teaching
Why Learning Matters More Than Grades: Purpose-Driven Teaching That Prioritizes Growth
July 22, 2025

Learning matters more than grades. In this episode of the Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Jacob Mutchler, a high school calculus teacher whose path to the classroom took a few unexpected turns—from English major to hotel worker to passionate math educator committed to purpose-driven teaching. Jacob shares…

Read More