Clean Labels: Revitalizing an Ingredient List With Acacia Gum

It is far from a consensus on what constitutes a “clean label.”

Despite the disagreement, food brands must respond to growing consumer demands for cleaner and greener labels. The sales speak for themselves, with the clean label market reaching $62 billion in North America, and $165 billion around the world. In 2016, 35% of new product launches included a “clean label” tag, likely in anticipation of the projected global market of $180 billion by 2020.

Though the definition is murky, clean label food gives the perception of being made with entirely clean ingredients. Surveys show that 98% of consumers see ingredients as a major consideration when shopping for food, making the ingredient list a key consumer touchpoint.

For consumers to be impressed by a product’s label, it must be concise. Short ingredient lists convey fewer steps in processing and appear more natural, especially to natural-focused groups like millennials. So the ingredient list itself is the best way to impress a consumer with a label.

Acacia gum is a perfect candidate to refresh an ingredient list.

Fat-free, low-sugar and with few calories, acacia gum is soluble fiber and minimizes processing. Moreover, with Non-GMO, kosher, halal and sustainable sourcing characteristics, acacia gum is a star for food brands that want to take advantage of the new scrutiny that ingredient lists are receiving. Acacia gum thus turn a potential obstacle into a powerful branding opportunity.


Follow us on social media for the latest updates in B2B!


team building
Building a Strong Team Culture
March 27, 2023

In any business, the importance of building a strong culture within a team cannot be overstated. A strong team culture can have a direct impact on employee engagement, productivity, and job satisfaction. For B2B companies, where teams are often responsible for managing complex client relationships, building a strong team culture can be especially important. Team […]

Read More
How the United Nation’s Global Compact Will Guide Volta’s ESG Stance
March 27, 2023

On today’s episode of the Volta Knowledge podcast, host Tyler Kern chats with Gursaran Singh, the VP of Energy Alliances with Volta Energy, about the upcoming UN global compact and how their decisions will impact and inform Volta’s ESG stance.  The global temperature is rising at an unprecedented rate. As such, discussions on the issue of climate change are held […]

Read More
business management
Investing for Success: Expert Advice on Business Management and Wealth Building
March 27, 2023

Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your […]

Read More