Construction and Agriculture are Finding Game-Changing Efficiency in Sensor Technology

In this interview live from MarketScale’s Trinity Studio, MarketScale’s Daniel Litwin was once again joined by Aceinna Executive Vice President Michael Murray. At CES 2020, Litwin and Murray got a chance to touch base regarding Aceinna’s sensor technology, but this interview further explored the company’s solutions and industrial applications for those sensors.

In essence, Murray said Aceinna’s sensor technology is critical for achieving an understanding of the physics that drive modern autonomy of assets, from people to drones.

“We pride ourselves on really knowing the advanced physics and making that easy for our customers and partners to use so that they can do something really cool with it,” he said.

The main industrial applications of Aceinna’s solutions, Murray said, include autonomous vehicles in a range of industries, including “smart agriculture” and passenger cars, and last-mile delivery robotics, among others.

While the future of these applications is an exciting one, there are still barriers in place the could prevent adoption.

However, in the case of autonomous and “smart” farming, Murray said great strides have been made in eliminating cost barriers, particularly for smaller farmers.

Litwin and Murray also dove into applications in the construction industry, increasing adoption and mastery of technology, and more.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More