Construction and Agriculture are Finding Game-Changing Efficiency in Sensor Technology

In this interview live from MarketScale’s Trinity Studio, MarketScale’s Daniel Litwin was once again joined by Aceinna Executive Vice President Michael Murray. At CES 2020, Litwin and Murray got a chance to touch base regarding Aceinna’s sensor technology, but this interview further explored the company’s solutions and industrial applications for those sensors.

In essence, Murray said Aceinna’s sensor technology is critical for achieving an understanding of the physics that drive modern autonomy of assets, from people to drones.

“We pride ourselves on really knowing the advanced physics and making that easy for our customers and partners to use so that they can do something really cool with it,” he said.

The main industrial applications of Aceinna’s solutions, Murray said, include autonomous vehicles in a range of industries, including “smart agriculture” and passenger cars, and last-mile delivery robotics, among others.

While the future of these applications is an exciting one, there are still barriers in place the could prevent adoption.

However, in the case of autonomous and “smart” farming, Murray said great strides have been made in eliminating cost barriers, particularly for smaller farmers.

Litwin and Murray also dove into applications in the construction industry, increasing adoption and mastery of technology, and more.

For the latest news, videos, and podcasts in the Engineering & Construction Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


China Chip Controls manufacturing plant
Biden Nears Win as Japan, Dutch Back China Chip Controls
January 29, 2023

For more on the West’s race to implement China chip controls, read Bloomberg’s explainer on the computer chip “arms race.” (Bloomberg) — Japan and the Netherlands are poised to join the US in limiting China’s access to advanced semiconductor machinery, forging a powerful alliance that will undercut Beijing’s ambitions to build its own domestic […]

Read More
NYSE Mayhem Traced to a Staffer Who Left a Backup System Running
January 28, 2023

(Bloomberg) — More than 700 miles from Wall Street, the New York Stock Exchange’s backup data center on Cermak Road in Chicago is supposed to safeguard US markets, standing by at all hours in case disaster ever strikes the world’s largest venue for trading shares. When markets are closed, it participates in a well-worn routine, […]

Read More
California storms farmers
California Storms Have Farmers Rushing to Avoid Crop Shortfall
January 28, 2023

(Bloomberg) — California farmers are facing costly damages from weeks of severe California storms that may trigger more expensive US fruits and vegetables in a time of massive food inflation. “The numbers are going to be somewhere in the hundreds of millions and perhaps in the billions,” Dave Puglia, head of the trade group Western […]

Read More