Beer like any other beverage is a hard market to break into Craft beers are experiencing a five to six percent growth amongst the overall beer market. According to CNBC, Jeremy Catlin, founder of Schmaltz brewing and upstate New York based Boutique Brewer… Certain big breweries are struggling to maintain volume. However, he said there’s still an excitement and growth in the craft beer segment but you still have to go in and fight for your spot. Just like any business, competition is stiff and that will always be the case. But a small percentage of people care about the artistry of brewing beer And when you produce in masses, that artistry is lost If the company seems like they don’t care about their product then why should you? This is truly a great example of quality over quantity. And if craft beer continues to grow like it is. They will beat out the big name beers in the future.