Gift Cards Don’t Have to be Boring, Use AR to Virtually Gift an Actual Item

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

 

Technology is a crucial component of restaurant recovery. Augmented reality (AR) has many applications to drive value, especially in personalizing and modernizing the gift card experience. To chat about this topic, The Main Course host Barbara Castiglia welcomed Jack Serfass, CEO, Uptown Network, and Patrick Johnson, CEO, Rock Paper Reality. The two companies are partners in this new venture. Uptown Network is a menu digitization app, while Rock Paper Reality is an AR agency.

“Gift cards are old, so we were thinking of how to reimagine it, and AR was capable of doing that” -Jack Serfass

Johnson explained AR and its applicability to restaurants. “Essentially, it’s a fusion of the digital and physical world. It’s an overlay of virtual information on the physical environment. You can make 3-D models of meals and the restaurant.”

Serfass, whose background includes launching software companies and owning a restaurant, said the company launched its digital menu platform pre-pandemic, which supported restaurants. Still, the company wanted to do more to help clients generate revenue in the gift card space. “Gift cards are old, so we were thinking of how to reimagine it, and AR was capable of doing that.”

Instead of sending that dull plastic card, consumers can virtually gift an actual item, personalizing the experience. The two companies began working together to revitalize this revenue stream.

“We built out the AR portion and integrated it into the Uptown app. It’s a direct increase to the bottom line. There are also intangible benefits like virality and using the images on social medial or websites,” Johnson said.

Jack noted that the gift becomes an experience and drives micro-gifting of small items like a coffee, cocktail, or dessert. Restaurants also avoid the high 20% transaction fee they face with third parties. Those micro-gifts often lead to more purchases that don’t involve any processing fees.

Pat shared some additional thoughts on AR in restaurants. “It’s a new medium for communication, and AR has many more applications. It brings value to the customer and business.”

A New Episode is Served Up Every Tuesday and Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Cyber Monday Will Be the Big Test for Retailers' Ecommerce Strategies
Cyber Monday Will Be the Big Test for Retailers’ Ecommerce Strategies
November 26, 2021
  The holiday shopping season gets its first big test this weekend with Black Friday deals and the welcomed-by-retailers resurgence of in-store shopping and deals. Even if consumers are looking to Read more
How to Stop Asteroids From Hitting Earth? NASA to Test a Breakthrough Solution
How to Stop Asteroids From Hitting Earth? NASA to Test a Breakthrough Solution
November 26, 2021
(Bloomberg) -- The Russia incident was a warning. On a winter morning in 2013, a meteor the size of a four-story building screamed across the country, exploding near the city of Chelyabinsk and injuring more than Read more
Holiday Demand Forces Retailers to Get Creative with Hiring Strategies
Holiday Demand Forces Retailers to Get Creative with Hiring Strategies
November 25, 2021
  Black Friday is upon us, and rebounding consumer demand coupled with lingering product delays and U.S. dollar inflation is making for an unpredictable holiday demand. Retail executives have been Read more