How to Put Your Restaurant Franchise’s Growth on the Front Burner
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. The Melting Pot fondue restaurants are an experiential concept that’s “as much about what’s going on around that fondue pot as it is…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Promoted content from The Main Course on MarketScale.
Get featured
Want to get featured in MarketScale Food & Beverage?
Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.
The Melting Pot fondue restaurants are an experiential concept that’s “as much about what’s going on around that fondue pot as it is what’s going on inside the fondue pot,” according to Bob Johnston, Chairman of the Board of Directors for Front Burner. Johnston joined host Barbara Castiglia to discuss the story of The Melting Pot, where Front Burner is headed in the future, and what larger industry trends are on the horizon.
Johnston began his journey with The Melting Pot as a dishwasher and has stayed connected to the brand since. After starting in the “heart of the house,” Johnston moved into customer service and was inspired by the joy restaurants brought to their guests. His older brothers were among the first franchisees for The Melting Pot and their love for the brand and concept led to them buying the company and using franchising to expand into other markets.
Franchising brings quality control questions to the business and that means having the right partner. Johnston looks for partners that aren’t risk-averse but are also sensible enough to use the systems already in place. Franchisees need to be committed to maintaining quality control, but perhaps most importantly they need to have a passion for the smiles they bring to guests. Johnston’s commitment to creating a unique experience for guests is an essential part of the success of The Melting Pot.
A New Episode is Served Up Every Tuesday and Thursday!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Part of this channel
The Main Course
Where restaurant and food industry insiders talk real business.
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.
