Innovating Technology Into the First Meal of the Day

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

 

While having a robust to-go strategy is imperative for almost all restaurants now, many full-service locations weren’t prioritizing until the pandemic. The Main Course, host Barbara Castiglia chatted with Paul Macaluso, President and CEO of Another Broken Egg Café, about their transition. The concept is elevated brunch, which serves high-end dishes and has a full bar for handcrafted drinks.

Macaluso has been in the restaurant business for more than 30 years, working in various settings, including years with Yum Brands. He joined Another Broken Egg Café only months before the pandemic.

Business was good, and growth was exploding with franchises, but disruption was ahead. They didn’t have a safety net around off-premises. “When I came in, I asked what do we do for takeout and delivery. The answer was not much, as they thought the food doesn’t travel well, so it was only 2-3% of the business,” Macaluso recalled.

Thus, when shutdowns began in March 2020, the company closed all locations except a few in Florida to try new to-go structures. They already had good packaging in place, but there was more work to do. They began to build an online ordering platform, partnering with third-party delivery and working on how the food would travel. “Our chefs and operations teams were working on the right organization or product, making sure it traveled well, and doing test deliveries to make adjustments,” Macaluso explained.

Their ingenuity and dedication to the details paid off. “By September, we were reopening cafes for dine-in and getting back to the same in-store numbers, but also seeing to-go remain strong at 15%, which was double digit positive compared to 2019.”

A New Episode is Served Up Every Tuesday and Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Telehealth -- Changing How Healthcare is Delivered
Telehealth — Changing How Healthcare is Delivered
November 30, 2021
  The demand created by the pandemic for healthcare that could be delivered outside traditional office settings has resulted in the widespread adoption of Telehealth and challenged software and Read more
Leadership in an Evolving Workplace
November 30, 2021
Host Raymond Hawkins discovered that despite lacking formal leadership training, Cy Wakeman, President & Founder of Reality Based Leadership, has written a plethora of books in the leadership Read more
Biden to Meet With CEOs of Walmart, CVS on Holiday Supply-Chain Issues
Biden to Meet With CEOs of Walmart, CVS on Holiday Supply-Chain Issues
November 29, 2021
(Bloomberg) -- President Joe Biden plans to meet Monday with the CEOs of Walmart Inc, CVS Health Corp and other retailers as part of his efforts to tackle supply chain bottlenecks and inflation ahead of Read more