Is the world ready for lab-grown meat?

Chopsticks, meat, restaurant

Do people want to eat lab-grown meat? A new study, for which I was a peer-reviewer, is the first to rigorously assess consumer interest in plant-based and “clean meat” (also known as lab-grown or cultured meat) in the US, India and China. The study found “high levels of acceptance” in all three countries and “significantly higher acceptance” in India and China, where 86% and 93% respectively reported being at least “somewhat likely” to purchase clean meat.

Chris Bryant, the lead author on the study in the journal Frontiers in Sustainable Food Systems, told me, “Across the world’s three most populous countries, consumers want plant-based and clean meat. The opportunities for innovators to change the meat industry in these countries are there.”

Companies are beginning to capitalize on these opportunities. Earlier this week, Motif Ingredients announced that it had raised $90m in funding, the largest Series A round ever for a food technology company. This makes Motif the largest company focused on cellular agriculture – the new industry creating animal products without animal farming. This is no surprise given Motif is a spin-off of Ginkgo Bioworks, a huge player in synthetic biology, and funded by organizations like Breakthrough Energy, which includes Bill Gates, Richard Branson and Vinod Khosla.

Read the full story.

Latest

Parents Are the New Customer in EdTech
April 16, 2021
Earlier this year, Marcus Kingsley joined SchoolStatus, the K12 edtech company that harnesses student data insight to power teacher conversations. According to company executives, Kingsley excels Read more
How Did Rural Hospitals Expand, Even During a Pandemic?
April 16, 2021
The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine Read more
Sanitation Practices That We Will Stick With After COVID
April 16, 2021
The initial response to COVID saw a massive increase in the use of disinfectants across a wide spectrum of operations, everything from retail, transportation, hospitality, and healthcare to gymnasiums Read more