It’s Time to Use Media to Reengage C-Store Customers

Even as convenience store revenue holds strong in the midst of a labor shortage, a lasting weakness of current c-store operations is coming from outside forces: the consumers. It’s evident from retail ecommerce numbers that COVID conditioning accelerated consumers’ search for faster, more convenient, and contactless solutions during their shopping experiences.

An August 2020 study from Convenience Store News backed up this need to elevate the in-store experience after finding how vulnerable c-store revenue can be. According to the study, 52 percent of consumers are ready to axe c-stores from their daily shopping routine if push came to shove.

So with some revenue optimism but lasting instability in the industry, how can convenience stores rebuild a strong relationship with their customer base? We posed a couple of questions to Brian Nelson, COO of NewsBreak Media Networks, a communications firm focusing on merchandising messaging and increasing businesses’ profit margins to unpack these industry trends. He helped us better understand how the COVID acceleration is changing the relationship between store and consumer as well as the intersection of in-store media and the c-store experience, and how this can not only drive more revenue but also remove friction from the actual shopping experience.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More
team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
setting scope
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More