It’s Time to Use Media to Reengage C-Store Customers
Even as convenience store revenue holds strong in the midst of a labor shortage, a lasting weakness of current c-store operations is coming from outside forces: the consumers. It’s evident from retail ecommerce numbers that COVID conditioning accelerated consumers’ search for faster, more convenient, and contactless solutions during their shopping experiences.
An August 2020 study from Convenience Store News backed up this need to elevate the in-store experience after finding how vulnerable c-store revenue can be. According to the study, 52 percent of consumers are ready to axe c-stores from their daily shopping routine if push came to shove.
So with some revenue optimism but lasting instability in the industry, how can convenience stores rebuild a strong relationship with their customer base? We posed a couple of questions to Brian Nelson, COO of NewsBreak Media Networks, a communications firm focusing on merchandising messaging and increasing businesses’ profit margins to unpack these industry trends. He helped us better understand how the COVID acceleration is changing the relationship between store and consumer as well as the intersection of in-store media and the c-store experience, and how this can not only drive more revenue but also remove friction from the actual shopping experience.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Revolutionizing the Audit Process: Advancements in Supplier Assessments Within the Pharmaceutical Sector
Pharmaceutical companies invest significant resources in research and development to discover new drugs and therapies and improve existing ones. This involves rigorous testing, clinical trials, and obtaining regulatory approval before a drug can be sold. Government agencies, such as the Food and Drug Administration (FDA) in the United States, oversee the approval process and conduct […]
Lessons Learned in Disaster Response, Recovery, and Resiliency
Natural disasters are one of the most unpredictable, but expected forms of destruction that humanity can expect to happen anywhere and at any time. Unfortunately, many types of disasters result in the loss of life, in addition to wide-scale devastation. When it comes to educational facilities like schools, there’s a certain type of disaster response […]
How Open-Source IoT Solutions are Redefining the Edge
For the tech industry, finding solutions is a daily priority. So, the discovery of new and improved solutions is always a constant goal for the advancement of this. In a new episode of “To the Edge and Beyond,” host Michelle Dawn Mooney interviewed Intel Product Engineer Sean Williams, and IOTech CTO Jim White, to […]
