Jollibee Has the Mission to be a Top Five Restaurant Group in the World
Barbara Castiglia interviews Maribeth Dela Cruz, President of Jollibee North America, to discuss Jollibee and its presence in North America. Jollibee is on the fastest growing Asian restaurant companies in the world. Cruz has been with the Jollibee company for thirty years and has worked her way from shift manger to her current role as president of North America. “It was a rough start” said Cruz. Expanding to North America was a key goals for the Jollibee company. Although there have been tough times Cruz has been committed to help Jollibee grow in North America.
The vision of the company is to become one of the top five restaurant companies in the world which initially drew Cruz to this company. “I so love the mission of spreading the joy of eating to everyone” said Cruz. Aside from success as a business the values that Jollibee sets keeps employees and customers engaged in why they should choose their brand. It remains important for Jollibee to receive feedback on how the company is doing as a server to the community.
The pandemic did bring many challenges. An essential priority for Jollibee’s was keeping their employees safe. Drive throughs and door dash were outlets that were useful for Jollibee locations when needing to adapt to pandemic essentials. Coming out of the pandemic Jollibee makes sure to include standards on FSC (Food, Service, and Cleanliness). The FSC program is implemented across the company and is observed by the quality management group. “We’re capitalizing on a team that actually goes out and do random quality checks in our stores” said Cruz.
More Stories Like This:
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
Coffee Entrepreneur Discusses How He Has Helped Establish One of the Most Popular Chains in the Midwest
Latest
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
