Why Craft Breweries Provide More Than Just Beer to Their Communities

 

In the latest episode of Made in America, MarketScale visited the Lexington Brewing and Distilling Company to get a glimpse of how it makes its famous bourbon, Town Branch. After learning so much about how the renowned Kentucky brewery stepped into the distilling game, we wanted to check in with a Texas brewery to gauge how long-awaited deregulation in the alcohol world is impacting its business strategy.

Building Community

Craft breweries are inherently local. With close to 8,000 breweries in the United States, local beer providers have never been more popular. In Arlington, Texas, Legal Draft Beer Company has been giving the Dallas-Fort Worth metroplex with a local option since 2015.

The company began when Co-Founder Greg McCarthy realized that Texas was an underserved region in terms of beer options and thought his community would benefit from its own taproom. Not only does the brewery provide Arlington a family-friendly gathering spot, but it also provides jobs to those in the region.

McCarthy sat down with MarketScale to discuss the business climate for craft breweries, Legal Draft’s growth strategy and the importance of community involvement and innovative product offerings.

Catch Up On Made In America

If you’ve ever had a glass of American whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Follow us on social media for the latest updates in B2B!

Image

Latest

intelligent audio systems
Redefining Security: The Critical Role of Voice in Intelligent Audio Systems
April 1, 2025

In the world of security technology, vision has long taken precedence—cameras, analytics, and access control have dominated the conversation. But what if we’ve been underestimating our oldest, most human sense of communication: voice? The rise of intelligent audio in security systems marks a turning point in how we protect spaces and people, shifting from passive…

Read More
How PSA is Empowering Integrators to Navigate AI, Mobile Credentials, and Modern Business Challenges?
April 1, 2025

As the security integration industry contends with rapid technological advancement and increasing business complexity, many integrators are looking for the tools, training, and guidance to keep pace. At the center of this evolution is AI—transforming not just the products integrators deploy but also the way they operate their businesses. Meanwhile, the shift to mobile credentials…

Read More
facial recognition
Biometrics Beyond Security: A New Era for Facial Recognition
April 1, 2025

Facial recognition technology has long hovered on the fringe of mainstream adoption—promising futuristic solutions but often shackled by high costs, limited applications, and public skepticism. In 2024, however, a pivotal shift is underway. Thanks to advances in edge devices, reduced price points, and changing attitudes toward digital identity, biometric authentication—particularly facial recognition—is now finding a…

Read More
SIA RISE Community
How SIA RISE is Shaping the Industry Through Community and Intentional Growth?
April 1, 2025

The security industry is experiencing a quiet revolution—one led not by technology alone, but by a new wave of passionate young professionals. As legacy systems give way to modern, cloud-based platforms and mobile-first solutions, the need for fresh perspectives, diverse skill sets, and energized leadership is more pressing than ever. One organization at the forefront…

Read More