Americans are expected to spend $6.8 billion on food this Fourth of July, according to Wallet Hub. Outside of celebrating American independence, the holiday is perhaps most associated with grilling meat.
However, this year Americans will also be eating something different, yet very similar.
Plant-based meat alternatives have become an evermore frequent menu item at restaurants nationwide, including giants like White Castle and Burger King, making a dent in the traditional meat market.
“When Burger King introduced the special burger, sales went up 11 percent,” Parsa said. “That’s huge!”
“Supply chain is the issue here, not consumer demand,” Parsa pointed out.
Time will tell if plant-based solutions are a fad or not, but on this Fourth of July weekend, plenty of people will be giving it a chance.
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