Preserving and Protecting Restaurants as an Important Piece of Culture

Food is essential to our everyday life. But it is also more than that. With so many varieties of dishes and cultures to explore, food is a gateway to understanding, connection, and enjoyment. When the COVID-19 pandemic pushed its’ way across the world, the food and restaurant industry was among those hardest hit. Many restaurants put serving enjoyment on hold as the nation grappled with the pandemic. Many restaurants struggled to make ends meet during the closures. And still, many more continue to struggle in the current market.

To combat this, the US government first passed the Restaurant Revitalization Fund hoping to curb the effects of the closures, loss of revenue, staff, and increasing market costs. But, according to the Independent Restaurants Coalition, 52% of restaurants that did not receive the RRF grant anticipate closing within six months. Despite re-opening, restaurants still need help.

While things are certainly looking up as the number of cases and hospitalizations ticks down, Barbara Castiglia, of Modern Restaurant Management, notes that there is more hope on the horizon with the recent House approval of the Relief for Restaurants and Other Hard Hit Small Businesses Act of 2022.

“What it will do is provide $42 billion dollars to restaurants that did not get a piece of the pie the first couple go-arounds on the restaurant revitalization fund,” said Castiglia.

The pandemic-raised Independent Restaurant Coalition helped lobby for this Act and Castiglia stated that, “This is crucial for restaurants that have been struggling.”

With rising costs and staffing shortages, the restaurant industry still has much to face. “The next step is the Senate…This is a crucial point and help that is desperately needed,” emphasized Castiglia.

The Senate must help the industry continue to overcome this hardship and it’s important to share your voice with your Senators to let them know, Castiglia noted.

Food is more than essential. It’s a critical part of our culture. Castiglia hopes it stays that way.

Follow us on social media for the latest updates in B2B!

Image

Latest

influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Read More
workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

Read More
belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

Read More
professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Read More