Regenerative Agriculture Is Taking Sustainability Further

Developing a point of differentiation is a basic construct of product development and marketing. In food and beverage, key differentiators include such historical mainstays as convenience, nutrition and flavor. More recent differentiators capitalize on the perceived benefits of natural, organic and non-G.M.O., all of which are key areas of growth in today’s market. A point of differentiation just now emerging to the forefront is regenerative agriculture.

The concept may be described as an enhanced form of sustainability. It entails using farming methods and technologies that sequester carbon, revitalize soil and enhance the surrounding environment. Advocates claim regenerative agriculture provides important benefits including greater food security and carbon reduction from the atmosphere to mitigate climate change.

The Natural Products Expo West tradeshow, held earlier this month in Anaheim, Calif., is ground zero for emerging trends in food and beverage, and regenerative agriculture was a widely discussed topic this year. During a keynote presentation, Rose Marcario, chief executive officer of Patagonia, Inc., Ventura, Calif., an apparel company that has expanded into food under the Patagonia Provisions brand, spoke about her company’s efforts to work with others, including the Rodale Institute, in the development of a regenerative farming certification program.

Read The Full Article Here

Follow us on social media for the latest updates in B2B!



Robotic pallet movers
Automation in Action: Robotic Pallet Movers are Enhancing Efficiency and Transforming the Modern Warehouse
April 18, 2024

The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]

Read More
extended-stay hotel
Extended-Stay Hotels Must Analyze Markets & Embrace Flexible Options for Sustained Growth
April 18, 2024

The extended stay hotel market, once riding high on unprecedented growth, has recently faced a dip in occupancy rates. This downturn marks a significant shift from the robust expansion observed over the past years, driven by a surge in guests who preferred longer stays due to various economic and lifestyle factors. Despite this, the […]

Read More
live events technology
High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences
April 18, 2024

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]

Read More
Power over Ethernet
Power Over Ethernet Revolutionizes Home Automation by Simplifying Installations and Enhancing Connectivity.
April 18, 2024

Homes become increasingly connected and Power over Ethernet (PoE) emerges as a transformative technology in residential automation and entertainment systems. By allowing electrical power and data signals to travel over a single Ethernet cable, PoE offers a streamlined approach to powering devices like smart speakers, security systems, and lighting, all while reducing cable clutter​. […]

Read More