Regenerative Agriculture Is Taking Sustainability Further

Developing a point of differentiation is a basic construct of product development and marketing. In food and beverage, key differentiators include such historical mainstays as convenience, nutrition and flavor. More recent differentiators capitalize on the perceived benefits of natural, organic and non-G.M.O., all of which are key areas of growth in today’s market. A point of differentiation just now emerging to the forefront is regenerative agriculture.

The concept may be described as an enhanced form of sustainability. It entails using farming methods and technologies that sequester carbon, revitalize soil and enhance the surrounding environment. Advocates claim regenerative agriculture provides important benefits including greater food security and carbon reduction from the atmosphere to mitigate climate change.

The Natural Products Expo West tradeshow, held earlier this month in Anaheim, Calif., is ground zero for emerging trends in food and beverage, and regenerative agriculture was a widely discussed topic this year. During a keynote presentation, Rose Marcario, chief executive officer of Patagonia, Inc., Ventura, Calif., an apparel company that has expanded into food under the Patagonia Provisions brand, spoke about her company’s efforts to work with others, including the Rodale Institute, in the development of a regenerative farming certification program.

Read The Full Article Here

Follow us on social media for the latest updates in B2B!

Latest

Do You Know Where Your Instruments Are? How Surgical Instrument Marking Can Improve Your Perioperative feat. Bill Camargo and Jennifer Bingaman
June 28, 2022
Ahead of any surgical procedure or operation is the preparation of surgical instruments. In the latest episode of the podcast “ConCensis,” host Tyler Kern discussed the ins and outs of how Censis utilizes its Read more
Gossip About Gossip: Connecting Athletes Directly with Their Fans
June 28, 2022
Who is the human being behind the media-hyped athlete? How can athletes connect with fans in a safe, positive environment? Attempting to close these gaps is REVEL Moments, a live, unscripted, and safe two-way Read more
IC System Named a 2022 Star Tribune Top 200 Workplace
June 28, 2022
St. Paul, MN – The Minneapolis Star Tribune has named IC System one of Minnesota’s Top 200 Workplaces. Minnesota employees were surveyed about their employers, and 200 businesses across the state were selected. Read more