Restaurant Operations Guru on How to Win the Takeout Game

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.

 

The restaurant guest experience looks remarkably different; however, the pandemic didn’t create the desire for frictionless, easy, and fast to-go ordering. It did accelerate it. So, how can restaurants win the takeout game? Host Barbara Castiglia welcomed TJ Schier, a veteran restaurant operator, and consultant, to discuss the change. Shier is the author of four books, has been an in-demand trainer for restaurants, and is a Which Wich franchisee.

At the start of 2020, Schier wasn’t focused on off-premise. He was working on a book about generating more catering dollars, something he’s had success with at his restaurant. Then the pandemic hit, requiring a pivot. “Catering orders declined, but it flipped the switch to off-premise with curbside, pickup, drive-thru,” he said.

He then began to make changes in his own restaurant while studying those in the industry that were doing well. “You need the basic things, online ordering and being on third-party delivery apps. You need QR codes for touchless ordering, and you’ll have to answer the phone. Make it as easy as possible for the guest to order,” Schier shared.

Schier also recommended using software to support and automate some practices, as it’s cost-effective for independents and small franchises. “Brands also need to communicate their safety and sanitation practices to instill trust.”

Overall, it’s about redefining the guest experience. They want less interaction, accuracy, high food quality, and the food ready on time.

Schier also noted that starting with third-party apps is necessary but then incentivize customers to order directly with promotions inserted into the bag.

How can operators know how they are doing? “The food is eaten away from the restaurant, so to know how we did, I use surveys for drive-thru and online ordering. Then I can respond to this immediately,” he said.

A New Episode is Served Up Every Tuesday and Thursday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more