Skip to content
‹ Back to IndustriesFood & Beverage

How Severe Weather Passes Costs Down the Food Chain

Crops are always at the mercy of the weather, but 2019 has brought a once-in-a-generation challenge to American farmers. Coupled with the ongoing trade war with China, this year poses unique and daunting problems for the industry, and uncertainty about what the growing season will yield. For some farmers, turning a profit this year…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share
How Severe Weather Passes Costs Down the Food Chain

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Crops are always at the mercy of the weather, but 2019 has brought a once-in-a-generation challenge to American farmers. Coupled with the ongoing trade war with China, this year poses unique and daunting problems for the industry, and uncertainty about what the growing season will yield. For some farmers, turning a profit this year seems to already be out of the question.

“We’ve seen an immediate price reaction due to the delayed plantings and the concern about how much is being lost right now. So, there is an immediate hit, but at the same time too, most of the loss of production won’t be realized until late this summer or this fall,” Dr. Chad Hart, Associate Professor in the Department of Economics at Iowa State University said.

Hart said farmers can try to mitigate the damage by bringing some production indoors but are largely exposed to the flooding and consistent rain experienced in the Midwest this spring.

The planting season is nearing an end for two major crops, soybean and corn, which are planted in a larger total area than any other in the United States. These are also used for livestock feed, which could have a domino effect across the agriculture industry, and shutter investment in new farming products. This will be felt by equipment manufacturers and eventually grocers and consumers.

“We do have a significant amount of land that can’t get planted this year. That basically blocks those farmers out of at least making income off crops this year. So, you’re looking at lowered income across a wide swath of U.S. agriculture here, and that means less money to spend on improving that equipment,” Hart said.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Drive-thru crews talk less at the window when voice AI takes the order

Drive-thru crews talk less at the window when voice AI takes the order

Intouch Insight’s 2026 drive-thru mystery shops found voice AI fully handled 40% of encounters, up from 20%, and order accuracy rose. The shift shows up at the window: when AI took the order, active verbal engagement dropped. That suggests operators may need to focus on coaching and window standards as they scale voice AI.

  • 01Scorecards that track only speaker speed and accuracy could improve with voice AI even as untracked window behaviors slip, so operators may need to measure the window separately.

Oct 2, 2026

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer trades its brown bottle for clear PET in South Africa

STONEY ginger beer, a Coca-Cola brand in South Africa, is switching from brown to clear PET bottles, starting with the 2.25-litre size in June 2026. SPRITE made the same move from green. Coca-Cola says labels and closure colours will carry STONEY recognition, and the rest of the range shifts over time.

  • 01Once STONEY goes clear, the label and the cap carry the brand, so those specs need the same lock-down the brown tint used to get.
  • 02The STONEY move follows SPRITE’s switch from green to clear plastic bottles in South Africa, and could signal a brand-by-brand approach to coloured bottles.
  • 03The signal to watch is the next STONEY size to go clear: so far only the 2.25-litre bottle is confirmed, and no dates have been given for the rest of the range.

Oct 2, 2026

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

In a four-meal, two-bowl test in pets' homes, dogs and cats showed a short-term preference for kibble containing MicroHarvest's microbial protein. Independent lab results showed comparable macronutrients, but long-term feeding data is still needed.

  • 01The study reports short-term preference in dogs and cats; the authors cite long-term palatability and health outcomes as next questions, ideally in a multi-week feeding study that includes cats.

Sep 29, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512