Food and beverage brands need to reevaluate their practices regularly in order to compete in their industry. The Hartman Group Driving Growth summit in Seattle addressed challenges facing established brands by pinpointing areas of opportunity. The summit identified four key pillars that consumers look for that drive growth opportunities in the marketplace.

The four areas are “customized health and wellness“, “nutrient density“, “performance“, and “pleasure“. Consumer needs are evolving past heavily processed foods, and premium food and beverage choices are on the rise. These pillars can show existing brands the way to continued success in the future.