Watch: Starbucks Looks To Accept Cryptocurrency, But It Won’t Be Bitcoin

Starbucks Executive Chairman, Howard Schultz, sees blockchain as a technology with immense potential. Despite seeing value in cryptocurrencies, Schultz is skeptical that Bitcoin is the one. Starbucks isn’t afraid of trending tech, as the success of their mobile payments demonstrates, and crypto just might be next for the coffee giant.

[Cryptocurrencies] will have to be legitimatized by a brand in a brick-and-mortar environment, where the consumer has trust and confidence in the company. Are Bitcoin competitors like Ethereum and Litecoin the right fit for Schultz? Or is it yet to be innovated?

Follow us on social media for the latest updates in B2B!

Latest

Ethereum Merge Proof-of-Stake
What a Proof-of-Stake Ethereum Means for Business’ Blockchain Use Cases
September 29, 2022
After six years of preparation and ongoing speculation around its potential success, the second largest blockchain came through with a win and completed a massive overhaul to its infrastructure. Ethereum Read more
What Growth in the Temporary Health Insurance Market Means for Providers
September 28, 2022
 A recent study indicates that temporary health insurance plans will become growingly popular throughout the next several years. ExpertInsuranceReviews.com health insurance expert Melanie Musson Read more
Behind WorkJam's Mission to Improve Retention and Training in Retail
Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022
  Steve Kramer, CEO at WorkJam, is a twenty-year veteran in e-commerce. His specialty is finding the gaps in how organizations manage their frontlines. He founded WorkJam in 2014 as a digital Read more