What is Seasonality in Marketing and Why Does it Matter?

 

What is seasonality in marketing and why does it matter? To help answer that question MarketScale’s senior director of marketing Lauren Farrell joined Business Casual to discuss the concept with Daniel Litwin and Tyler Kern.

Hear the full interview and learn why seasonal offerings can often be a very effective sales and marketing tool.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

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managed service
Complex AI Software Should Be Delivered as a Managed Service
February 18, 2026

Artificial intelligence software is increasing in complexity. Delivery models typically include traditional licensing or a managed service approach. The structure used to deploy these systems can influence how they operate in production environments. The CEO of Amberd, Mazda Marvasti, believes platforms at this level should be delivered as a managed service rather than under…

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AI services
High Hyperscaler GPU Costs and Infrastructure Limits Drove Move to QumulusAI for Fixed-Cost AI Services and Greater Flexibility
February 18, 2026

Providing managed AI services at a predictable, fixed cost can be challenging when hyperscaler pricing models require substantial upfront GPU commitments. Large upfront commitments and limited infrastructure flexibility may prevent providers from aligning costs with their delivery model. Amberd CEO Mazda Marvasti encountered this issue when exploring GPU capacity through Amazon. The minimum requirement…

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business decisions
AI Enables Faster Business Decisions, Giving Startups an Edge Over Traditional Companies
February 18, 2026

Speed in business decisions is becoming a defining competitive factor. Artificial intelligence tools now allow smaller teams to analyze information and act faster than traditional organizations. Established companies face increasing pressure as decision cycles shorten across industries. Mazda Marvasti, CEO of Amberd, says new entrants are already using AI to accelerate business decisions. He…

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business insights
Amberd Delivers Real-Time Business Insights, Cutting Executive Reporting From Weeks to Minutes With ADA
February 18, 2026

Many organizations struggle to deliver real-time business insights to executives. Traditional workflows require analysts and database teams to extract, prepare, and validate data before it reaches decision makers. That process can stretch across departments and delay critical answers.. The CEO of Amberd Mazda Marvasti states that the cycle to answer a single business question…

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