What is seasonality in marketing and why does it matter? To help answer that question MarketScale’s senior director of marketing Lauren Farrell joined Business Casual to discuss the concept with Daniel Litwin and Tyler Kern.

Hear the full interview and learn why seasonal offerings can often be a very effective sales and marketing tool.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.