Wingstop Makes Inroads into the Esports Market

Tyler Kern
Dec 13, 2019
Business Casual Chicken wing Daniel Litwin Podcast esports food and beverage Twitch Tyler Kern Podcast Wingstop
Share this post

 

The growing market for esports has led many brands to wonder how they can capitalize on its popularity.

Wingstop made the decision to partner with streaming platform Twitch for a limited time to offer food orders and delivery without having to leave the app. Wingstop’s chief marketing officer, Christina Clarke, said the partnership has already surpassed the benchmarks set for it.

Daniel Litwin and Tyler Kern discuss why this has been so successful and how others could follow suit in this excerpt from Business Casual.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to esports – we’ll be talking all things B2B.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center industry
Sustainability and Innovation in the Data Center Industry: Insights from Rob Ussher
November 26, 2024

The data center industry has undergone significant transformation in recent years, spurred by the challenges of COVID-19 and an intensified focus on sustainable practices. These shifts have prompted innovations in energy efficiency and new strategies in business operations, reshaping how data centers address both technological demands and environmental responsibilities. In this episode of Straight…

Read More
intention
Building with Intention with Jake Hadden | Ep. 17 | Growthwell with Josh Byrd
November 26, 2024

Entrepreneurs face the unique challenge of balancing the demands of building a business while maintaining personal well-being and meaningful connections. Navigating this path successfully requires intention, which is an unwavering focus on aligning actions with purpose and values. These conversations resonate deeply as the business world shifts to prioritize purposeful leadership and work-life harmony….

Read More
Shoptalk Chicago
Hammer Down at Shoptalk Chicago: Making Deliveries Faster, Cheaper & More Sustainable for Greater Retail Success
November 25, 2024

As the retail industry prepares for the holiday season, supply chain challenges and innovations are at the forefront of every retailer’s mind. With consumer expectations shaped by giants like Amazon, businesses are scrambling to deliver faster, more efficiently, and more sustainably. At Shoptalk Chicago, supply chain leaders gathered to discuss how logistics are evolving…

Read More
Meet Dawn Fontaine: Textile Designer, Storyteller, and Creative Marketer
November 22, 2024

At MarketScale, every team member has a unique story that shapes the way they contribute to our success. For Dawn Fontaine, a digital media strategist on our team, her path from textile design to PR and digital marketing is as diverse as it is inspiring. In this week’s Coffee Break episode, we had the chance…

Read More
Related
77X Frozen Cocktail Series
Software & Technology
Benefits of the 77X Frozen Cocktail Series
July 31, 2024
fast food value meals
Healthcare
Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?
July 25, 2024

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

Read More
FBD products
Healthcare
FBD Products in Quick Service Restaurants
July 25, 2024

FBD products are making a difference in quick service restaurants. Amidst escalating costs and demands for customization in the food service industry, the popularity of frozen beverages continues to rise across all demographic groups. To meet these challenges, FBD offers innovative, practical solutions. Our advanced bag-in-box machines simplify preparation and reduce labor costs, assisting…

Read More