From the Field
Rubbing Limbs: In this informative video, ISA Certifed Arborist Wes Rivers delves into the intricate world of trees and the potential hazards of rubbing limbs. As we explore a specific scenario involving a small elm tree and a larger post oak tree, we uncover how seemingly harmless interactions between branches. It can result in…
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From the Field
Post Oaks: Managing Stress for Healthy Growth
In this enlightening video, ISA Certified Arborist Wes Rivers delves into the world of trees and their remarkable ability to communicate their well-being to us. Wes observes and deciphers the signs of stress exhibited by trees. As the camera pans up through the canopy, we’re greeted by an unexpected sight—patches of blue sky…
From the Field
The Dangers of High Dirt Surround
High Dirt Surround: In this informative video, ISA Certified Arborist Wes Rivers delves into the common practices of the landscape industry regarding tree planting and their potential drawbacks. The video sheds light on the adverse effects of high dirt surrounds, emphasizing how they can impact the overall health of trees. Through a detailed…
From the Field
Removing Smaller Trees For Larger Trees’ Sake
Removing Smaller Trees: ISA Certified Arborist James Allen delves into effective tree management strategies within a densely wooded area. James focuses on a cluster of trees surrounding a prominent mature tree. The discussion centers on the necessity of removing smaller trees. The rationale behind this recommendation is rooted in the concept of resource…
From the Field
Understanding the Causes for Trees Developing Water Sprouts
In this insightful video, ISA Certified Arborist Wes Rivers delves into the intriguing world of tree care and explore the phenomenon of water sprouts that often grace the trunks of trees. With a focus on both aesthetics and health, our expert explains the underlying reasons behind these enigmatic growths. Discover how trees respond to…
From the Field
Are Drip Lines Enough? Evaluating Their Efficiency and Impact on Plant Health
In this informative video, ISA Certified Arborist Wes Rivers delves into the world of irrigation techniques, specifically focusing on drip line and bubbler systems for trees. The discussion highlights the strengths and weaknesses of drip line irrigation. Notably, drip systems excel at providing slow and efficient watering, allowing water to seep down and…
From the Field
Drip Line vs. Bubbler: Choosing the Watering Method for Your Needs
Watering Methods In this insightful video, ISA Certified Arborist Wes Rivers explores the nuances of tree watering methods through a discussion on the advantages and limitations of drip line and bubbler systems. Wes breaks down the strengths of drip line irrigation, highlighting its gradual and efficient water delivery that allows for optimal water percolation…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
