Personalized Campaigns in a Digital Marketing World

September 15, 2023
Kevin Stevenson

 

In 2019, when Gartner predicted that 80% of marketers would abandon personalized campaigns by 2025, the world had not yet experienced the global pandemic. And while artificial intelligence (AI) was part of the conversation, generative AI was not.

In today’s digital age, the marketing landscape is evolving rapidly, with businesses constantly seeking innovative ways to connect with their audience. One of the most debated topics is the balance between personalized campaigns and the allure of automation, especially with the rise of AI. Is the future of marketing personal or automated?

In the latest episode of I Don’t Care, host Kevin Stevenson sits down with Derek Chew, Co-founder and CEO of Fullmoon Digital, to assess the pressing issue.

Stevenson and Chew’s conversation includes the following:

  • The challenges and rewards of implementing personalized campaigns
  • The role of AI in modern marketing and its limitations
  • The importance of human touch and industry knowledge in crafting effective campaigns

Derek Chew, a seasoned digital marketer, founded Fullmoon Digital in 2017. With a background in major corporations, including a stint as the internal SEO at Yahoo, Chew brings a wealth of experience. His agency, known for its remote working model, serves many clients, from high fashion apparel to aftermarket auto parts. Chew’s passion for genuine brand-client partnerships and candid insights into the industry’s challenges make him a sought-after voice in digital marketing.

Recent Episodes

Bullard Sightline Hood
View episode

  The Bullard™ Sightline Hood, crafted with Tychem® 2000 material, promises unparalleled comfort and productivity for users in manufacturing suites. Its design boasts features like a sleek profile, a panoramic 320-degree lens, effortless breathing, and a lightweight custom-fit hose that reduces head pressure. Enhanced with a roomy interior, soft sport knit neck cuff, and compatibility […]

cleanroom socks
View episode

  Benchmark GMP Cleanroom Socks are the ideal solution to keep manufacturing facilities Annex 1 compliant. These socks allow personnel to enter changing rooms leading directly to class B and class C cleanrooms. Additional features include: continuous filament polyester and nylon yarn particulate contamination reduction available in sizes S-2XL

View episode

  The healthcare industry grapples with an overload of information, patient safety concerns, and an increasingly digital landscape. This fact makes professionals who can bridge the gaps between various healthcare disciplines a precious commodity. In fact, according to the Healthcare Information and Management Systems Society (HIMSS), a lot of healthcare organizations and workers believe that […]