Can Specialty Healthcare Practices Find Operational Efficiency Post-COVID?

 

Recently, the American Medical Association published research regarding physicians’ Medicare spending during the first few months of the pandemic. In the study, “Changes in Medicare Physician Spending During the COVID-19 Pandemic,” the AMA discovered that specialty physicians in Dermatology, Ophthalmology, Otolaryngology, Gastroenterology, and Pathology reduced their spending from 23 to 29 percent. How has this reduction in expenditure impacted these doctors a year later?

To figure it out, Voice of B2B Daniel Litwin joined Terrence D. Sims, the President of Strategic Growth and Marketing of Raintree Systems, to discuss specialty healthcare. Raintree is a “digital healthcare solutions company working to centralize and customize specialized clinical practices through EMR/EHR software solutions.”

“The spending was largely attributed to the disruption during the closure period,” Sims said, as he expects Medicare spending to go back up, but not to previous levels due to expanded virtual health services.

But, it allowed healthcare providers a chance to examine how they deliver services to patients. Some solutions that arose were virtual care, telehealth, and remote patient monitoring. Though the technology was there, doctors relied on their old methodology, but the pandemic forced them to adapt.

“We now incorporate more technology than we probably ever have,” Sims said. With more spending going toward telehealth services, Medicare spending will stay on the lower end.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

RED
The Framework Series Advantage: The RED Marketing Edge Every Brand Needs
February 4, 2025

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…

Read More
conversational capacity
The Framework Series Advantage: Strengthening Teams with Conversational Capacity
February 4, 2025

Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…

Read More
Marketing
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
February 4, 2025

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…

Read More
DisruptED in the D with Chris Dargin Part 2
February 4, 2025

As the tech industry continues to reshape the globe and offer up unprecedented opportunities for innovation, entrepreneurship, and workforce disruption, it has also allowed some big towns the ability to see benefits. With Detroit rebuilding itself from economic downturns and industrial decline, the city is seeing a rise in tech-driven initiatives aimed at fostering…

Read More