Changing the Perception of Your Product

 

As if healthcare marketing wasn’t already difficult enough, companies that treat taboo health concerns face a unique set of problems. How do you change people’s perception of your product to account for this? And how do you get your product in front of the people who need it most?

These are the questions that Caronline Goodner, the CEO of OrganiCare, wrestles with every day. On today’s episode, she discusses creative ways to market products like FemiClear that are usually seen as taboo in many industries.

About 775,000 people are diagnosed with genital herpes every year. Despite how common the disease is, many people feel uncomfortable talking about this issue and choose to suffer in silence instead.

But thanks to advances in digital marketing, OrganiCare is able to market an organic OTC herpes medication to these people in a discreet way. They’re going to be looking for information on the internet, after all, and Goodner hopes to provide them with the solution they need.

Her work doesn’t stop there, however. To combat the skepticism that comes with marketing an all-natural solution to herpes, Goodner must convey the credibility of the science behind the medication. How? With results from extensive lab and consumer testing, as well as a highly credible medical board that vouches for the product as well. She reinforces the fact that all of OrganiCare’s claims must be backed by hard evidence, and they conduct their marketing efforts with that in mind.

Over the years, those with genital herpes have formed groups to support each other and find solutions to their unique concerns. Goodner hopes to bring FemiClear into these discussions in a helpful, rather than forceful, way. This focus on education rather than selling helps OrganiCare and companies like them successfully reach their intended audience.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More