Making Bright Ideas Work: Continuous Improvement and Investing in Your Company’s Future

 

Building a company culture of continuous improvement and investing for the future sounds like an obvious recipe for success, but it is easier said than done. Eric Soederberg, CEO of Sunrise Labs, joined Tyler Kern on this episode of the Sunrise Podcast to talk about the importance of creating the right work environment for continuous improvement and the investments required to bring that culture to life.

“Continuous improvement is an investment,” Soederberg said. “When someone comes into your office and says they have a great idea, but they need to buy something or take a particular class to make it happen, it requires you to say yes.”

Soederberg’s philosophy is to foster an environment where employees are comfortable coming to managers for things they want or need. When Soederberg first came to Sunrise Labs, people were not asking for stuff, and they made do with existing equipment that was sometimes up to 20 years old.

It was important for Soederberg to change the culture into one where people felt they were trusted to make the right decisions to improve their performance and that of the company.

“People are happier when they are working toward a better life for themselves, better processes and more efficient ways of doing things,” Soederberg said.

To make improvements in a company, sometimes taking a risk and going beyond the comfort zone is required. As Soederberg put it, “You can take a risk, and you might fail, or you could not take a risk, and you will fail.”

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
December 1, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More
career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More