Full Circle Healthcare: The Lingering Concerns and Challenges Left in COVID’s Wake

As vaccinations become the dominant part of the pandemic conversation and life reaches a new normal, what are the lingering challenges of those patients who suffered the effects of COVID-19, and what other concerns will exist?

David Macfarlane, the Marketing Communications Manager for Medsphere, shared his thoughts with host James Kent on what he believed some of those challenges might be in the months, and possibly years, to come.

From Macfarlane’s perspective, there are many primary concerns once the pandemic starts to get into a manageable shape. “At the top of that list has got to be the challenge of long COVID,” Macfarlane said. “We’ve got a number of people for whom this disease is something that they’re going to have to be managing for weeks, and perhaps months, after it looks as though they are out of the woods.”

Is the healthcare system prepared for long-term health issues related to COVID-19? Macfarlane said it is something healthcare is starting to discuss. “I don’t know that the healthcare system is geared to deal with the number of people who might need long-term care, because it could be a significant number,” Macfarlane said.

With so many unknowns, having sharable information and data related to COVID-19 patients makes EHR (electronic health records) such a potentially valuable healthcare resource. “As EHR’s have evolved, it’s become clear that one of their biggest benefits is the use of big data,” Macfarlane said. These vast data sets allow healthcare resources to scan for similarities in patient backgrounds, symptoms, and how bodies react to the symptoms and response to certain medicines.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More