Full Circle Healthcare: The Lingering Concerns and Challenges Left in COVID’s Wake

As vaccinations become the dominant part of the pandemic conversation and life reaches a new normal, what are the lingering challenges of those patients who suffered the effects of COVID-19, and what other concerns will exist?

David Macfarlane, the Marketing Communications Manager for Medsphere, shared his thoughts with host James Kent on what he believed some of those challenges might be in the months, and possibly years, to come.

From Macfarlane’s perspective, there are many primary concerns once the pandemic starts to get into a manageable shape. “At the top of that list has got to be the challenge of long COVID,” Macfarlane said. “We’ve got a number of people for whom this disease is something that they’re going to have to be managing for weeks, and perhaps months, after it looks as though they are out of the woods.”

Is the healthcare system prepared for long-term health issues related to COVID-19? Macfarlane said it is something healthcare is starting to discuss. “I don’t know that the healthcare system is geared to deal with the number of people who might need long-term care, because it could be a significant number,” Macfarlane said.

With so many unknowns, having sharable information and data related to COVID-19 patients makes EHR (electronic health records) such a potentially valuable healthcare resource. “As EHR’s have evolved, it’s become clear that one of their biggest benefits is the use of big data,” Macfarlane said. These vast data sets allow healthcare resources to scan for similarities in patient backgrounds, symptoms, and how bodies react to the symptoms and response to certain medicines.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Marketing to a New Generation of B2B Buyers
May 15, 2025

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Read More
American Eagle
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

Read More
sports agent
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

Read More
leadership
The Power of Purpose – Leadership and Vision with Byron Sanders
May 14, 2025

Welcome to this transformative episode of the Undisputed Podcast, where your host, Ty Bledsoe, CEO of Undisputed LLC, engages in a riveting conversation with Byron Sanders, a visionary changing the landscape of community leadership and public health. A former president and renowned CEO, Byron shares his journey from humble beginnings in Southern Dallas to reshaping…

Read More