Innovation Station: The Future of Sterile Processing

Everything begins with the customer journey to create the innovations that will shape the future of sterile processing. Barry Phetteplace, Chief Technology Officer at Censis, and Susan Isaac, Product Director at Censis, shared the strategy that guides their teams in developing advanced sterile processing solutions.

Isaac said Censis tackles a problem by examining the customer process and finding out what they cannot do today or would like to do better. “Because all innovation, no matter how cool it is and no matter how amazing it looks and feels, at the end of the day, it’s useful only if it truly provides value to the customers.” The approach Censis takes is to examine the customer’s workday, map out their process, and understand their workflow. “Once we understand their entire workflow of the typical day for them, then we try to identify pain points and gaps,” Isaac said.

Through customer research, Phetteplace said Censis found that the pandemic created a situation where workers need to do more with less, and solutions that create efficiencies are in high demand. And one of the best ways to make an impact in creating the correct answer is to understand the data qualitatively.

“Being a SaaS-based company, we have access to all this data,” Phetteplace said. “Starting to sift through that and help provide meaningful analysis is something that many customers are looking for. Help us understand what we’re doing well. Help us understand what we’re not doing so well. What could we do if we’re not doing well? How do we do better? Trying to come up with solutions that highlight those sorts of questions and provide answers are things that we’re going to be focused on and things our customers are going to be looking for.”

Visit Censis.com to learn more about Censis Technologies’ surgical asset management platform.

Follow us on social media for the latest updates in B2B!

Image

Latest

pillars
Discovering Your Guiding Pillars: Aligning Ambition with Wellbeing for a Purpose-Driven Career
October 28, 2025

Success without sacrifice—that’s what more leaders are striving for. As burnout rates climb among high-achieving professionals balancing leadership, entrepreneurship, and family, the question of how to build sustainable success without sacrificing health or identity has never been more timely. Gallup’s research shows that burnout is far from rare: roughly three-quarters of U.S. employees say…

Read More
HR Like a Boss
HR Like a Boss: Building Purpose-Driven, People-Focused, Profitable Teams
October 28, 2025

HR teams are navigating the tension between technology and empathy, discovering new ways to lead with purpose while keeping people at the heart of every transformation. Artificial intelligence, automation, and hybrid work models are rapidly reshaping workplace culture, pushing HR to evolve from administrative oversight to true strategic leadership. As a recent SHRM report…

Read More
appreciation
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
October 27, 2025

Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…

Read More
benefits costs
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
October 27, 2025

Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…

Read More