MarketScale Explores The Business of Healthcare at ViVE 2023

MarketScale is headed to Nashville, Tennessee this year, to join senior and executive leadership in the digital healthcare space at ViVE 2023.
 
Held at the Music City Center, this event hopes to provide attendees with an individualized connection process, personalized programming and plenty of growth opportunities to be discovered over the course of four days in Nashville.
 
From health plans to big tech getting in on the healthcare business, we get an inside look at the subjects that will be a topic of conversation for everyone who attends from David Kemp, Healthcare Lead at MarketScale.

David’s Thoughts
 
“What’s up, everybody? It’s David Kemp. I’m your host of the Highway to Health podcast series. I also lead the healthcare vertical at MarketScale.
 
I can’t wait to see how the ViVE community comes together and continues building the momentum they established in their inaugural event last year, there are three things I’m looking for from the ViVE event this year. If you’ve looked at the speakers, it’s the who’s who of healthcare. You have small startups that are innovating and disrupting the industry, and then you have big tech companies that are talking about how they can bring what they’ve learned from other industries to healthcare to help solve some of the challenges that we all know.
 
But what I’m looking forward to is seeing how health plans, these payer groups, they’ve put themselves front and center and I can’t wait to see how they bridge a gap for the providers. If you’ve been paying attention, you know that these health plans have seen record profits in 2022. While conversely, the provider has struggled with reimbursement, profit margin, with operating margin, so how do these payers come together and say, this is our vision forward?
 
This is our path forward together. Number two we live in the golden age of innovation. And some of these companies are looking forward to sharing how they are disrupting healthcare. But what I’m looking forward to is the response, the opinion, and the perception that the community has towards big tech.
 
In the past, we’ve been a little hesitant with companies like Salesforce and Amazon and these other big technology companies coming into healthcare. But we’ve gotten past that a little bit and you’re starting to see them gain traction, gain momentum in a lot of ways. They’re going to be front and center as well at ViVE, and I can’t wait to see not only what they have to say, but how the healthcare community perceives, accepts, and starts to adopt some of these innovative technologies that these big tech companies are coming to the market with.
 
Third, there’s a lot of focus on preventative care this year, but what are we really talking about in preventative care? Are we talking about increased access to the patient community so they can get the care that they need when they need it? Are we talking about an early diagnosis? So that we can catch some of these chronic diseases and conditions earlier and can treat them more effectively.
 
Or are we talking about preventative care through the lens of wellness and health and healthy habits? Hopefully, all three of those things are considered and talked about in starting to be implemented in healthcare so that we can truly prevent some of the chronic conditions and huge health events that our patient population has.
 
Those events are putting a tremendous amount of stress on our providers and our payers. So I’m looking forward to that conversation. If you’ve tuned into Highway to Health I’m focused on this open road journey that we’re all on together to improve this industry that we love so much.
 
And hopefully, the village can come together. Because that’s what it’s going to take us. It’s going to take all of us. Hopefully, we can start coming together. At the ViVE event, begin solving some of these challenges and get the industry where we want it to be. I’ll see you there.”
Article written by Gabrielle Bejarano

Follow us on social media for the latest updates in B2B!

Image

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

Read More
Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

Read More
marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

Read More
healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

Read More