Skip to content
MarketScale
‹ Back to IndustriesHealthcare

Stormy Weather: Navigating Profitability in the NFP Hospital Space with Kevin Holloran

Hospitals had a rough 2022 as they faced higher labor and supply costs, volatile patient volumes, and fragile payer relations. More than half of hospitals in 2022 are expected to result in negative margins, according to Kaufman Hall. Kevin Holloran, Senior Director at Fitch Ratings, said 2022 was “one of the worst years ever in…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share
Stormy Weather: Navigating Profitability in the NFP Hospital Space with Kevin Holloran

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

Hospitals had a rough 2022 as they faced higher labor and supply costs, volatile patient volumes, and fragile payer relations. More than half of hospitals in 2022 are expected to result in negative margins, according to Kaufman Hall. Kevin Holloran, Senior Director at Fitch Ratings, said 2022 was “one of the worst years ever in healthcare,” and he projected hospitals would face a bumpy 2023.

On this episode of Healthcare Rethink, Jonathan Wiik, VP of Health Insights at FinThrive and Kevin Holloran dig deeper into financial performance for health systems and hospitals.

Topics covered:

  • Headwinds affecting the not-for-profit hospital sector and what is driving those headwinds
  • Advice for CFOs and recommendation to insulate operations and profitability
  • Thoughts on M&A activity
  • How the future of payer/provider collaboration may look
  • Issues affecting profitability from labor to patient volumes and possible impact from recent legislation

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis has appointed a new Chief Product Officer (CPO) and promoted its first Chief Revenue Officer (CRO), following a successful $40 million Series C funding round and a fourfold increase in revenue. This move underscores a shift among AI RCM vendors, like Adonis, from pilot projects to platform-based operating models. This transition is expected to result in more structured product roadmaps and a strong emphasis on value demonstration for health systems.

  • 01Adonis appointed a new CPO and promoted its first CRO.
  • 02The company achieved a $40 million Series C funding and a fourfold revenue increase.
  • 03AI RCM vendors are moving from pilot projects to platform operating models.

Aug 22, 2026

Maureen Sanders - Vice Chair, Healthconnect Texas

Maureen Sanders serves as the Vice Chair at HealthConnect Texas, a prominent organization in the healthcare sector. The organization focuses on improving patient care and healthcare delivery.

  • 01HealthConnect Texas is dedicated to improving healthcare delivery.
  • 02Maureen Sanders holds the position of Vice Chair at HealthConnect Texas.

Aug 21, 2026

Bobby Hilliard - Board Chair, HealthConnect Texas

Bobby Hilliard is the Board Chair of HealthConnect Texas, an organization operating in the healthcare sector. HealthConnect Texas focuses on improving healthcare connectivity and accessibility. The organization aims to streamline healthcare services and enhance patient outcomes.

  • 01HealthConnect Texas is focused on enhancing healthcare connectivity and accessibility.
  • 02The organization aims to improve healthcare service efficiency and patient outcomes.
  • 03Bobby Hilliard serves as the Board Chair of HealthConnect Texas.

Aug 21, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512