The Importance of Patient Engagement and How Technology Helps

 

The state of the healthcare landscape has changed dramatically in just the last decade. Information technologies have transformed the relationships people have with each other, including ones with healthcare providers. People once resorted to the wisdom of our primary care physician for all personal health queries. However, with the sharing and dissemination of information through the internet, patients are becoming more of their own caretakers.

In response, the healthcare industry is leaning in. Healthcare providers are looking for ways to improve patient experience and better patient-doctor communication.

Today we dove deeper into this rapidly morphing landscape of patient care with Lyndsey Lord, Vice President of Clinical Services at CipherHealth. She honed in on why value-based care and quality communication between providers and their patients is vital to setting patients on the path of recovery.

With the kickoff of “Patient Experience Week,” Lord explained why this promotional week is so important for doctors today. With patients having healthcare at their fingertips, it becomes increasingly important for doctors to focus on their customer service, lest the patient seeks service elsewhere. Content collaborators and guest speakers at the event promote the dissemination of positive content that trickles into the mainstream. Positive hospital experiences for the patient go hand-in-hand with delivering the best possible health care.

As technology continues to change the way we communicate and share information, it does the same to healthcare. Lord explained how changes like moving from paper to digital have changed how fast a hospital works and services its patients. Filing, filtering, and sorting through large amounts of information have become easier with the help of recent algorithms and technologies. Leveraging tech has allowed doctors to focus less on menial tasks and more on their patients, elevating the human element of care.

This episode dives deeper into how standardizing information and streamlining the sharing of information can help everyone from primary care physicians to specialists, to surgeons, to patients.

For the latest news, videos, and podcasts in the Healthcare Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @HealthMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More