The Petri Dish Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that impacted Healthcare and Sciences.

 

Featured Stories:

 

The Great Resignation Takes a Hit at Healthcare’s C-suite

Kevin Stevenson, host of the I Don’t Care podcast dedicated to exploring the challenges faced by healthcare executives and administrators, spoke to the fact that the great resignation “has reached many executive levels in healthcare. There has been a number of CEO transitions over just the last few months, and I’ve heard from a number of recruiters that CEO turnover is really accelerating this year.”

 

President Biden’s National Drug Control Strategy

The opioid crisis in the United States is on the rise. Overdose deaths continue to escalate, even with increased measures to curtail illegal access to subscription medication. The CDC estimates annual overdose deaths top 100,000.  On April 21, 2022, President Biden provided Congress with his administration’s first National Drug Control Strategy. The strategy focuses on two drivers of the epidemic: untreated addiction and drug trafficking.

 

How Inflation is Impacting Healthcare

While patients are feeling the pinch of other increased receipts, according to a recent CNN report, healthcare prices haven’t increased, just yet. The consumer price index, which is captured twelve months at a time and was reported in March, data shows that costs increased on average by 8.5% but healthcare costs only increased by 2%. However, that doesn’t mean that the industry isn’t also feeling the pinch of inflation.

 

Designing for Noise

No patient wants to deal with this compounded stress of overwhelming auditory input– especially on top of being sick or injured. Sleep quality, cognitive processing, speech, and physiological health can all experience detrimental impacts from hospital noise. “If we’re unable to sleep, then our bodies are unable to heal,” stated Sandra Soraci, Senior Channel Marketing Manager at Armstrong Flooring. She added, “Increased noise levels have been found to contribute to an increased length of stay and medication use as well as impact on the wound being able to heal.” 

Follow us on social media for the latest updates in B2B!

Image

Latest

cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but…

Read More
cross-functional teams
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span cross-functional teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce custom development
When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity. That balance is a…

Read More