The Petri Dish Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that impacted Healthcare and Sciences.

 

Featured Stories:

 

The Great Resignation Takes a Hit at Healthcare’s C-suite

Kevin Stevenson, host of the I Don’t Care podcast dedicated to exploring the challenges faced by healthcare executives and administrators, spoke to the fact that the great resignation “has reached many executive levels in healthcare. There has been a number of CEO transitions over just the last few months, and I’ve heard from a number of recruiters that CEO turnover is really accelerating this year.”

 

President Biden’s National Drug Control Strategy

The opioid crisis in the United States is on the rise. Overdose deaths continue to escalate, even with increased measures to curtail illegal access to subscription medication. The CDC estimates annual overdose deaths top 100,000.  On April 21, 2022, President Biden provided Congress with his administration’s first National Drug Control Strategy. The strategy focuses on two drivers of the epidemic: untreated addiction and drug trafficking.

 

How Inflation is Impacting Healthcare

While patients are feeling the pinch of other increased receipts, according to a recent CNN report, healthcare prices haven’t increased, just yet. The consumer price index, which is captured twelve months at a time and was reported in March, data shows that costs increased on average by 8.5% but healthcare costs only increased by 2%. However, that doesn’t mean that the industry isn’t also feeling the pinch of inflation.

 

Designing for Noise

No patient wants to deal with this compounded stress of overwhelming auditory input– especially on top of being sick or injured. Sleep quality, cognitive processing, speech, and physiological health can all experience detrimental impacts from hospital noise. “If we’re unable to sleep, then our bodies are unable to heal,” stated Sandra Soraci, Senior Channel Marketing Manager at Armstrong Flooring. She added, “Increased noise levels have been found to contribute to an increased length of stay and medication use as well as impact on the wound being able to heal.” 

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IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

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ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

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coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

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educator advocacy
Just Thinking… About How Rapid Shifts in AI and Policy Are Elevating the Need for Educator Advocacy in Texas Schools
December 3, 2025

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

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