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Advancing Workforce Development and Health Equity: HIMS 2024 with Geoffrey Roche

At HIMS 2024, Brian Urban and Geoffrey Roche discuss the intersection of workforce development and health equity, arguing that addressing healthcare staffing shortages is a prerequisite for improving outcomes in vulnerable populations. The conversation highlights systemic barriers that limit diverse talent pipelines and explores strategies organizations can adopt to build more equitable and resilient healthcare workforces.

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By Brian Urban · Brian UrbanFinthriveGeoffrey RocheHealth Equity
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Key takeaways

01

Workforce shortages disproportionately impact underserved communities, making talent development a health equity imperative.

02

Sustainable health equity requires intentional investment in diverse healthcare workforce pipelines.

03

Organizational and policy leaders must align workforce strategy with social determinants of health goals.

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Healthcare Rethink host Brian Urban sought out innovators and experts at HIMSS 2024 to discuss workforce development and health equity. Urban sat down with Geoffrey Roche, the Director of North America Workforce Development at Siemens Healthineers and host of the Holistic Leadership podcast, to delve into pressing healthcare topics, including workforce development and health equity. The conversation illuminated the crucial role of the workforce in addressing social determinants of health and advancing equity.

During this session, Roche highlighted Siemens Healthineers' strategic initiatives to combat healthcare workforce shortages and enhance health equity. He discussed innovative partnerships, like the one with the Urban League of Metropolitan St. Louis, designed to mentor and train youth from underserved communities, thereby addressing key social determinants of health. Roche also shared his perspectives on policy impacts, the integration of mental health care, and the promising future of healthcare technology. The podcast provided a comprehensive overview of current challenges and pioneering efforts in healthcare, reflecting on the broader implications for policy, technology, workforce development, and health equity.

Geoffrey Roche is the Director of North America Workforce Development at Siemens Healthineers, where he spearheads initiatives focused on workforce challenges and health equity. He is also the host of the podcast "Holistic Leadership: The Future of Work & Education in Healthcare," available on MarketScale. This platform allows him to explore further topics related to healthcare innovation and leadership, emphasizing the integration of work and education in healthcare. A seasoned professional with a rich healthcare administration and policy background, Roche continues to make significant contributions to the field, both in practice and through engaging discussions on his podcast.

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About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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About the Experts

Brian Urban
Brian Urban

Principal, Health Sciences & Wellness at EY

Brian Urban is a principal at EY focused on health sciences and wellness, with expertise in healthcare innovation, workforce development, and health equity. He engages with industry leaders through thought leadership content and conferences to explore systemic challenges in healthcare. Urban is known for his work connecting workforce strategy to broader social determinants of health.

GR
Geoffrey Roche

Senior Vice President, Workforce Development

Conexus MedStaff / National Health Foundation

Geoffrey Roche is a recognized healthcare workforce development leader and national speaker focused on advancing health equity through talent pipelines and community-based workforce strategies. He has held senior roles at major healthcare organizations and advocates for systemic changes to address workforce shortages in underserved communities. Roche is a frequent contributor to policy discussions around healthcare labor and equity.

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