Concierges Around the World: The Moss Hotel in Moscow

Powered by RedCircle

As Americans, we only hear limited information on how the pandemic is affecting the rest of the world. We see numbers in the news. And some places don’t even appear in the news all that much–Russia, for example.

“What has been so interesting about the pandemic is that has removed us from our borders.”

Anna Endrihovskaia, a Les Clefs d’Or Concierge and Chef Concierge at the Moss Hotel in Moscow, shared on our recent talk. And she is right.

A long time friend through my concierge network, I was really eager to speak with Anna about her experience through the COVID-19 pandemic. Interestingly enough, there were parts of it that were very similar to our experience here in the United States. For one, as soon as the pandemic hit, the stores were all out of toilet paper.

More than that, as the Pandemic took over Russia, their “lockdown” seemed to happen overnight–around March 28th. The rules were far more strict than in the United States. They were only allowed to leave their homes twice within a week and had to fill out a form for a pass.

Times have been tough. A consummate professional, Anna always held an optimistic viewpoint. She used this time to spend with her family, but also shift into a more structured way of living.

All too often, hospitality professionals live a life based off of requests. Guest requests guide the day. Now, at a time when there are no guests, Ann learned to shift to a schedule that she made.

And in that she found appreciation for this “pause.” Although, on the day of this interview, it was her first day back at her hotel. Unique to hear situation is that she is coming to work and not getting paid currently. In her case, she will have to work until her hotel starts generating money again to then pay her. They’ve chosen to pay certain employees, and managers are taking a pause from making money. It truly shows that hospitality runs in her soul.

The Moss Hotel in Moscow is Russia’s first boutique hotel. Being a boutique hotel they have really been able to make some bold and unique choices, from their decor to their guest programming. And guests have really enjoyed it. One of their most recent endeavors has been creating short videos cooking with the chefs as well as sharing a brief history of boutique hotels while weaving in the Moss Hotel story.

Her advice to concierge and hospitality professionals during this time: take ownership of your hotel and get creative when it comes to designing new experiences.

Now is such a time for hotels to think outside of the box, and those that are doing so will come out of this pandemic as real winners. Of course, there will be no replacement for human connection. That above all will trump everything–even if we just have to get creative in how we make those connections.

How to connect with the Moss Hotel

https://www.mosshotel.ru/en/

https://www.instagram.com/aendrihovskaia/

Follow us on social media for the latest updates in B2B!

Image

Latest

nvidia rubin
NVIDIA Rubin Brings 5x Inference Gains for Video and Large Context AI, Not Everyday Workloads
February 18, 2026

NVIDIA’s Rubin GPUs are expected to deliver a substantial increase in inference performance in 2026. The company claims up to 5 times the performance of B200s and B300s systems. These gains signal a major step forward in raw inference capability. Mark Jackson, Senior Product Manager at QumulusAI, explains that this level of performance is…

Read More
autonomous trucking
Autonomous Trucking Can Shrink Coast-to-Coast Delivery Times and Increase Fleet Productivity
February 18, 2026

The idea of a self-driving 80,000-pound truck barreling down the interstate once felt like science fiction. Now, it’s operating on real freight lanes in Texas. After years of hype and recalibration, autonomous trucking is entering its proving ground. Persistent driver shortages and rising freight demand have forced the industry to look beyond incremental improvements. The…

Read More
top 1%
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years
February 17, 2026

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Read More
MarTech
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
February 16, 2026

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Read More