Skip to content
MarketScale
‹ Back to IndustriesHospitality

Here’s How Destination Weddings Will Guide Hotel Business Models in 2022

Celebrating stories of love in beautiful locations sounds like a dream job, and it is for Karen Bussen, the exclusive designer for Weddings by Palladium. Bussen joined Say Yes to Travel host Sarah Dandashy to talk about her experience and what’s trending for destination weddings in 2022. Bussen’s roots are in the hospitality industry, and…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Start free

Celebrating stories of love in beautiful locations sounds like a dream job, and it is for Karen Bussen, the exclusive designer for Weddings by Palladium. Bussen joined Say Yes to Travel host Sarah Dandashy to talk about her experience and what’s trending for destination weddings in 2022.

Bussen’s roots are in the hospitality industry, and that’s where her journey to wedding planner extraordinaire began. “I was working at a restaurant in New York City, and a couple loved the floral arrangement I did and asked to help with their wedding. From here, I was hooked.”

Bussen learned on the job, making early morning trips to the city’s floral market. Over time, she did more than just design, helping couples plan their special day. She then joined the Palladium Group. “We had the same commitment to quality and service, and it was an opportunity to deliver an experience to couples across the world,” she said.

Now, she helps brides and grooms create their dream wedding days at Palladium resorts in Mexico, the Dominican Republic, and Jamaica.

“Each resort has its own personality. The Riviera Maya is lush and natural. In Jamaica, the backdrop is the turquoise waters. The essence of the place is part of every celebration,” Bussen shared.

In talking trends for 2022, Bussen mentioned that since many couples had postponed their nuptials, they’re going all out. “They are adding on events and experiences like welcome parties at the beach or farewell brunches.”

Another trend Bussen noted is couples wanting to incorporate the culture of the location of their destination wedding into their festivities. “They want to integrate the flavors of the place in authentic ways. At Riviera Maya, there’s a shaman experience where they issue a blessing, which ties back to Mayan culture.”

More Like This Story:

Will Gen Z & Beyond Drive Crypto Acceptance for Travel?

Thanksgiving Travel Finally Sees a Rebound, Only 3% Behind 2019 Levels

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Hospitality Insights

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

Sep 18, 2026

Summer 2025 was the weakest US hotel summer in four years, STR data shows

Summer 2025 was the weakest US hotel summer in four years, STR data shows

STR data show summer 2025 was the weakest U.S. hotel summer in four years: demand fell 1.4 million room nights and top 25 market weekday RevPAR dropped 2.3% in mid-August. Business travel plateaued while leisure held up. RevPAR growth returned across major hotel companies in Q1 2026, so 2025 is the comparison base for this year's results.

  • 01Weekday performance is the cleaner read on corporate demand: in the week ending Aug. 16, 2025, top 25 market weekday RevPAR fell 2.3% while non-metro and rural markets grew 0.7% for the full week, per STR.
  • 02The 2025 demand loss was concentrated, not spread evenly: STR traced 45% of the economy-class decline to 10 markets, with Houston and Las Vegas alone near a quarter of it, so a national average can hide a very different local picture.
  • 03The gap between occupancy on the books and occupancy actually realized, flagged by CoStar in Las Vegas, Houston, Philadelphia and Orlando in June 2025, is a sharper thing for a revenue manager to track than headline RevPAR.

Sep 18, 2026

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and real-time execution in one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For hotel owners, staffing misalignment now shows up before the monthly financials rather than after.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

Sep 17, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512