Skip to content
MarketScale
‹ Back to IndustriesHospitality

Will Gen Z & Beyond Drive Crypto Acceptance for Travel?

Gen Z and the next generations are all digital natives. They have digital identities and transact in this way, so it only makes sense that they’ll adopt cryptocurrency. So, what does this look like in practice and in the realm of travel? Luke Kim, Head of Marketing at Dtravel, a blockchain technology home sharing…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Get featured

Want MarketScale to feature Hospitality?

Book a 15-minute demo and we'll map your Hospitality expertise to the content buyers are searching for.

Book a demo

Gen Z and the next generations are all digital natives. They have digital identities and transact in this way, so it only makes sense that they’ll adopt cryptocurrency. So, what does this look like in practice and in the realm of travel?

Luke Kim, Head of Marketing at Dtravel, a blockchain technology home sharing network, offered his insights on the topic. Dtravel has a focus on using blockchain to build trust in the space, where others have failed.

“Gen Z and beyond find it awkward to carry cash but not use cards or crypto. They also aren’t interested in traditional finance but want to use Robinhood or Coinbase,” Kim said.

This shift in financial behaviors is a result of wanting more financial freedom, which crypto can bring. “They’ll popularize crypto by transacting with tokens to avoid intermediaries and use them for investing, request them for payment, and pay others with it.”

Once younger generations will be more comfortable using crypto, they will want to use it for travel, as well. This group of the population is more likely to see the world than those before them because it’s more accessible. Crypto could be a gateway to save up for trips and then use it as the currency to purchase.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512