Articles by tag: Gen Z
Contrary to predictions of their decline, US malls are adapting in innovative ways to the evolving retail landscape. In 2022, foot traffic surged, with top-tier malls seeing a 12% rise from 2019 levels, and their lower-tier counterparts experiencing a 10% increase. These bustling corridors reported impressive revenues: top-tier malls generated $7.5 billion, while lower-tier venues…
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Do Gen-Z Employees Care About ESG, CEI and DEI?
Today, discussions about Environmental Social Governance (ESG), Corporate Equality Index (CEI), and Diversity, Equity, Inclusion (DEI) are becoming more prevalent in the corporate world. Yet, many question their validity and impact, as institutions grapple with integrating these initiatives into their overall philosophy. This discussion is crucial, considering that globally, sustainable investment assets stood at…
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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations…
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How Retail Brands Can Embrace Authenticity, Accessibility and Inclusivity Across Generations
Generation Z, better known as Gen Z, is the generation that is increasingly drawing more attention from brands and companies. With this in mind, brands are ensuring they are not only meeting the spending needs of Gen Z, but also addressing the social issues and concerns that they care about. As a demographic, their…
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The Importance of Sustainable Fashion for Gen Z with Maya Penn
Generation Z likes their fashion to be sustainable. A Forbes Study found that 62% of Generation Z prefer to purchase from sustainable brands. And this generation is backing that pledge with their wallets—they are willing to pay more for ethically produced goods. Utilizing the powerful influencing tools of social media, Generation Z makes known…
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Why Gen Z’s Collaboration With Retail Brands Will Fashion the Future
When the C-Suite needs to know the hot retail fashion trends, they check into the Z Suite. At the recent Retail Influencer CEO Forum featuring the Z Suite on September 12, 2022, C-suite retail and brand leaders came together to discuss this critical demographic with an exclusive network of diverse Gen Z voices. But…
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Will Gen Z & Beyond Drive Crypto Acceptance for Travel?
Gen Z and the next generations are all digital natives. They have digital identities and transact in this way, so it only makes sense that they’ll adopt cryptocurrency. So, what does this look like in practice and in the realm of travel? Luke Kim, Head of Marketing at Dtravel, a blockchain technology home sharing…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…