Articles by tag: Gen Z

Not Dead Yet: U.S. Malls Thrive Thanks to Gen Z and the Social Appeal of Shopping

Contrary to predictions of their decline, US malls are adapting in innovative ways to the evolving retail landscape. In 2022, foot traffic surged, with top-tier malls seeing a 12% rise from 2019 levels, and their lower-tier counterparts experiencing a 10% increase. These bustling corridors reported impressive revenues: top-tier malls generated $7.5 billion, while lower-tier venues…

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Do Gen-Z Employees Care About ESG, CEI and DEI?

Today, discussions about Environmental Social Governance (ESG), Corporate Equality Index (CEI), and Diversity, Equity, Inclusion (DEI) are becoming more prevalent in the corporate world. Yet, many question their validity and impact, as institutions grapple with integrating these initiatives into their overall philosophy. This discussion is crucial, considering that globally, sustainable investment assets stood at…

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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers

The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations…

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How Retail Brands Can Embrace Authenticity, Accessibility and Inclusivity Across Generations

Generation Z, better known as Gen Z, is the generation that is increasingly drawing more attention from brands and companies. With this in mind, brands are ensuring they are not only meeting the spending needs of Gen Z, but also addressing the social issues and concerns that they care about. As a demographic, their…

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The Importance of Sustainable Fashion for Gen Z with Maya Penn

Generation Z likes their fashion to be sustainable. A Forbes Study found that 62% of Generation Z prefer to purchase from sustainable brands. And this generation is backing that pledge with their wallets—they are willing to pay more for ethically produced goods. Utilizing the powerful influencing tools of social media, Generation Z makes known…

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Why Gen Z’s Collaboration With Retail Brands Will Fashion the Future

When the C-Suite needs to know the hot retail fashion trends, they check into the Z Suite. At the recent Retail Influencer CEO Forum featuring the Z Suite on September 12, 2022, C-suite retail and brand leaders came together to discuss this critical demographic with an exclusive network of diverse Gen Z voices. But…

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Hospitality
Will Gen Z & Beyond Drive Crypto Acceptance for Travel?

Gen Z and the next generations are all digital natives. They have digital identities and transact in this way, so it only makes sense that they’ll adopt cryptocurrency. So, what does this look like in practice and in the realm of travel? Luke Kim, Head of Marketing at Dtravel, a blockchain technology home sharing…

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innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

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Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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Why is Gen Z Far More Open About Mental Health Issues?
August 18, 2021

Mental health is finally becoming a mainstream topic. It’s no longer a secret or a shame to have struggles. This openness is far more prevalent in Gen Z. According to the Stress in America Report, Gen Z is most likely to report mental health issues and seek treatment for them. Younger people have also…

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Virtual College Fairs Are Here To Stay
March 23, 2021

Let’s face it. Some things aren’t going to go back to normal. That’s a good thing, according to Julio Ronchetti, CEO and Founder at NOVVA AI Technology, whose company’s platform is aiming to reinvent the college fair experience. In this episode, Julio describes how the pandemic has forced higher ed to comes to terms…

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Gen Z May be Rejecting the Traditional College and Career Paths
August 21, 2020

Amidst a global pandemic, American teenagers remain steadfast in their belief that higher education plays a key role in their future success; however, the education and career paths they are planning to take after high school differ from previous generations. In fact, more than half are open to something other than a four-year degree and…

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Aligning Today’s Multigenerational Workforce with the Future Skills Needed for Tomorrow’s Workplace
December 13, 2019

On this episode of MarketScale’s Education & Technology Podcast, the multigenerational workforce of today and the workplace skills of tomorrow were the topics of conversation. Joining the podcast were the founders of Hungry Workhorse, an e-learning partner of CYPHER LEARNING in the Phillipines, Kay Calpo Lugtu, COO, and Rey Lugtu, President and CEO. Their consulting firm helps…

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Conversations from The EDGE: How to Encourage Gen Z to Embrace Skilled Trades
September 4, 2019

What’s the single most valuable skillset for a skilled tradesman? Surprise, it’s not 100 percent talent. Soft skills can be the secret ingredient for success in blue-collar trades, according to Josh Zolin, author of the book Blue Is the New White: The Best Path to Success No One Told You About and CEO of…

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