Articles by tag: Gen Z
Contrary to predictions of their decline, US malls are adapting in innovative ways to the evolving retail landscape. In 2022, foot traffic surged, with top-tier malls seeing a 12% rise from 2019 levels, and their lower-tier counterparts experiencing a 10% increase. These bustling corridors reported impressive revenues: top-tier malls generated $7.5 billion, while lower-tier venues […]
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Do Gen-Z Employees Care About ESG, CEI and DEI?
Today, discussions about Environmental Social Governance (ESG), Corporate Equality Index (CEI), and Diversity, Equity, Inclusion (DEI) are becoming more prevalent in the corporate world. Yet, many question their validity and impact, as institutions grapple with integrating these initiatives into their overall philosophy. This discussion is crucial, considering that globally, sustainable investment assets stood at […]
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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
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How Retail Brands Can Embrace Authenticity, Accessibility and Inclusivity Across Generations
Generation Z, better known as Gen Z, is the generation that is increasingly drawing more attention from brands and companies. With this in mind, brands are ensuring they are not only meeting the spending needs of Gen Z, but also addressing the social issues and concerns that they care about. As a demographic, their […]
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The Importance of Sustainable Fashion for Gen Z with Maya Penn
Generation Z likes their fashion to be sustainable. A Forbes Study found that 62% of Generation Z prefer to purchase from sustainable brands. And this generation is backing that pledge with their wallets—they are willing to pay more for ethically produced goods. Utilizing the powerful influencing tools of social media, Generation Z makes known […]
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Why Gen Z’s Collaboration With Retail Brands Will Fashion the Future
When the C-Suite needs to know the hot retail fashion trends, they check into the Z Suite. At the recent Retail Influencer CEO Forum featuring the Z Suite on September 12, 2022, C-suite retail and brand leaders came together to discuss this critical demographic with an exclusive network of diverse Gen Z voices. But […]
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Will Gen Z & Beyond Drive Crypto Acceptance for Travel?
Gen Z and the next generations are all digital natives. They have digital identities and transact in this way, so it only makes sense that they’ll adopt cryptocurrency. So, what does this look like in practice and in the realm of travel? Luke Kim, Head of Marketing at Dtravel, a blockchain technology home sharing […]
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Combining Tech and Personal Touch Enhance Guest Experiences and Help Hotels Stay Competitive in the Rapidly Evolving Landscape
As we advance through 2024, the hotel industry stands at a crossroads where technology and personal touch converge to redefine the guest experience. In an era dominated by digital transformation, hotels are not only adopting innovative technologies but are also enhancing the traditional, personalized service that guests cherish. This synthesis of the old and […]
A Day In The Life of a Hybrid Worker
A day in the life of a hybrid worker harnesses the flexibility of modern technology to balance personal responsibilities and professional duties seamlessly. Leveraging devices like Jabra’s Speak2 75 speakerphone, Evolve2 65 Flex headphones, and PanaCast 20 video conferencing webcam help hybrid workers transition smoothly between office settings and remote work, maintaining productivity without […]
Eco Pressures and Investment Shifts are Charting a New Course for U.S. Crude Oil Production
Energy independence and climate policy are increasingly at odds and the recent data from the Energy Information Administration (EIA) reveals a striking trend: the United States has topped global crude oil production charts for the last six years, surpassing all previous records. This development prompts a deeper examination of America’s energy strategy at a […]
Cost Engineering Drives U.S. Automakers Toward Affordable Electric Vehicles
Could cost engineering emerge as a pivotal strategy for U.S. automakers striving to enhance the affordability of electric vehicles (EVs)? Facing significant challenges in production profitability and consumer affordability, manufacturers like Ford and Tesla face increasing pressure from aggressive pricing from Chinese competitors. As these financial pressures mount, highlighted by recent loss reports, […]