How Resorts Will Return to Being Premier Destinations in 2021
Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.
Hospitality has proven itself as one of the most resilient industries in the last year. The challenges have been massive, but many companies have rallied. Sharing thoughts on this topic, host Sarah Dandashy welcomed Pilar Arizmendi, VP of Sales and Marketing for the Palladium Hotel Group, Americas. Arizmendi leads a team that focuses on promoting properties to North American consumers. Palladium is a global hotel group with an impressive portfolio that includes many all-inclusive resorts.
Dandashy first asked Arizmendi about how Palladium responded to the pandemic. She said, “We’ve been evolving, changing, and innovating to ensure the health and safety of travelers and employees, beginning with our White Book of health and safety protocols.”
The book was once only 22 pages, and now it’s 350. The properties worked to ensure they were compliant with all government regulations and best practices. Arizmendi explained many of the new procedures. “
“A few examples include disinfecting of rooms and sealing them after and only opened at guest check-in, social distancing, contactless menus, and assisted buffets.”
One unique offering of the organization is COVID-19 insurance for guests. They provide it at no cost and covers medical expenses should someone contract the disease while on property.
Despite the chaotic year, Arizmendi was excited to talk about some of the awards properties won. They received numerous accolades in 2020, including Travel Weekly Magellan Awards, Conde Nast Traveler recognitions, and the TravelAge West Wave Editor’s Pick.
Arizmendi credits the culture and the company’s drive to redefine the travel experience for these awards. She also spoke about the company’s values and that ultimately, “We want to give guests peace of mind but also ensure they are comfortable and enjoy their vacation.”
As for the future, Arizmendi is hopeful. “We will recover and bounce back as most of the population receives the vaccine. We look forward to welcoming you back,” she said.
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