How Travel Marketing Needs to Change Post-Pandemic

Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer.

But how?

Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how travel marketing needs to change post-pandemic and the role of storytelling in the future of travel marketing.

“Well, through these unprecedented times, we’ve come to know what matters and what doesn’t. And, now, we want meaningful travel, because we’ve changed.

And so has travel. Travel marketing needs to change from less transactional mass messaging to get maximum heads in beds to emotional, personal engagement to build relationships.

What is the role of storytelling in the future of travel marketing? Well, studies show that consumers and, therefore, travelers buy on emotion, and storytelling stirs emotion.

It sparks inspiration, motivates action, and creates connection. So, storytelling holds profound power for the future of travel marketing in engaging the audience who can connect personally to the story and picture themselves in your destination, on your property, [interacting with] your brand.

Ultimately, storytelling enhances your messaging, and stories enrich the meaning.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
IHRSA Trade Show
Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors
October 15, 2021
  Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade Read more