Peloton Users are Loyal Fans. Can Hotels Turn This into a New Business Strategy?

Key Points:

  1. Travelers have made it a point to seek out hotels and accommodations that include a Peloton bike.
  2. Peloton acquired Precor for $420 million in December 2020 in order to bolster their presence in the commercial market.
  3. Peloton’s presence in hotels makes it likely that their competitors will seek to enter that space, as well.

Commentary:

It’s no secret that Peloton’s stationary bikes have been a massive hit for many throughout the COVID-19 pandemic. The inability to go to traditional gym and workout facilities left many wondering how they could continue pursuing their fitness goals at their homes.

While Peloton was already successful before the pandemic, their gamified approach to workouts, including rewards and shoutouts from instructors, helped fill the void for many when the exercise industry was disrupted.

With the world reopening and regular travel resuming, the question has been posed wondering if commercial customers are the next hill for Peloton to climb. As Crystal O’Keefe, co-host of The Clip Out podcast, explained to MarketScale, the appetite for Peloton products in places like hotels already exists amongst the company’s user base.

Crystal also pointed to Peloton’s December 2020 acquisition of Precor as an indication that the company is looking to make a big push into these facilities in the near future.

Follow us on social media for the latest updates in B2B!

Image

Latest

Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: April 2025 Update
May 1, 2025

Progress continued throughout April at Applied Digital’s Ellendale AI Data Center, as construction efforts advanced across multiple fronts. With favorable weather conditions and a clear focus on critical infrastructure, the ELN02 site remains on track to support the growing demands of high-performance computing (HPC) and artificial intelligence. Key developments from April include: Metal jacketing installation…

Read More
Produce distribution
The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent
May 1, 2025

As inflation reshapes consumer habits and restaurant margins tighten, the produce distribution industry is under more pressure than ever. This high-touch, low-margin, logistics-heavy business is facing rising freight costs, labor shortages, and evolving food safety standards — all while trying to deliver perishable products across a fragmented national landscape. Between 2020 and 2024, the…

Read More
PGA Coach+
Unlocking Opportunity: Why PGA Coach+ Is a Smart Move for Growing Golf Instructors
May 1, 2025

In today’s competitive golf instruction landscape, standing out isn’t just about skill—it’s about visibility and value. PGA Coach+ is helping instructors amplify their reach by offering unlimited leads and a streamlined way to expand their client base. For many, the decision comes down to simple math: one new student can pay for the investment multiple…

Read More
auction
Bid, Play, Support: Rounds 4 REACH Auction Returns to New England
May 1, 2025

Golfers across New England have a unique chance to turn their passion for the game into purpose with the return of the Rounds 4 REACH Online Auction. From exclusive access to iconic clubs like The Country Club in Brookline to teeing off alongside seasoned PGA professionals, this event offers more than just a day on…

Read More