Articles by tag: rewards
Loyalty programs use points, miles, or other currency to incentivize customers to purchase or engage with the brand. Customers can redeem these points for discounts, free products, exclusive access, or other perks. Technology, such as mobile apps and online accounts, allows customers to easily track and redeem their rewards and receive personalized promotions […]
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Hospitality
Peloton Users are Loyal Fans. Can Hotels Turn This into a New Business Strategy?
Key Points: Travelers have made it a point to seek out hotels and accommodations that include a Peloton bike. Peloton acquired Precor for $420 million in December 2020 in order to bolster their presence in the commercial market. Peloton’s presence in hotels makes it likely that their competitors will seek to enter that space, as […]
Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
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Bridging the Skills Gap: SkillCat’s Mission to Revolutionize Trade Education with Brendan Arsenault
In the face of a growing skills gap in the trades industry, innovative solutions are needed to train and prepare the next generation of workers. In this episode of Straight Outta Crumpton, host Greg Crumpton sits down with Brendan Arsenault, co-founder of SkillCat, to discuss how their platform is addressing this critical issue. SkillCat […]
Personal Responsibility in Cybersecurity is the Cornerstone of a Holistic Strategy for Protecting Healthcare from Cyber Threats
Emphasizing personal responsibility in cybersecurity is essential for forging a resilient defense against the rising tide of cyber threats targeting the healthcare sector. The cybersecurity community is abuzz in the wake of a devastating ransomware attack on Change Healthcare. U.S. senators, led by Senator Elizabeth Warren, call for greater transparency from the Cybersecurity […]
Branded Access Offers Work Best When They’re Not Sacrificing Brand Loyalty Over a Short-Term Gain
As iconic brands experiment with branded access offers—short-term product rentals—the latest research from the University of Illinois suggests a potential pitfall: these innovative strategies might erode a brand’s perceived exclusivity. This revelation comes when companies grapple with balancing accessibility and maintaining the allure that defines luxury. The study warns that while these offers […]
Motor Fuels Tax Minute – Episode 46: Stacking Credits
In this week’s episode of Motor Fuels Tax Minute, our hosts touch on the stacking credits as it relates to the Inflation Reduction Act. For information or assistance, contact us. We are here to help. ©2024 Detailed Description of Weaver’s Motor Fuels Tax Minute, Episode 46 00:00:00 Emilda: Welcome to Weaver’s Motor Fuels Tax […]
