Will Telemedicine Be Hospitality’s New Silver Bullet?

 

The world is traveling again, but consumers still have many concerns about health and safety. As a result, they are looking to hotels to elevate their services to answer the question, “What happens if I get sick?” The solution is providing guests with virtual urgent care 24-7. Discussing how his company is enabling this, Founder and CEO of Hospitality Wellness Group spoke with B2B Today host Daniel Litwin.

Telehealth access has been on the table for hospitality employees for some time, but Lightfoot noted it was underutilized until the pandemic. Now, telemedicine has become a convenient alternative, so why not provide it to guests, as well?

“What we’ve put together hasn’t been done before for guests. It’s unique, innovative, and a win for hospitality and guests.” – Donald Lightfoot

“I met with the president of the American Hotel & Lodging Association about a survey of guests and what they’re looking for post-pandemic. Overwhelming, they wanted services to help protect their health,” Lightfoot said.

Lightfoot asked some major players about their current protocol was if a guest is sick. “They either do nothing or call a local doctor, both of which are bad choices and lead to liability. With a telehealth program, there’s no liability.”

Lightfoot also noted that the hospitality market is more competitive than ever and that offering virtual urgent care could be a differentiator. “It can help bring back guests and capture others from other properties.”

It also helps solve another issue—backlash over resort fees. “Guests are upset about these, and so are governments about the lack of transparency. By adding this as part of the resort fee, you don’t have to reduce it because it creates new value,” Lightfoot shared.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

Read More
promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

Read More
embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

Read More
work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

Read More